EVOLVING PRIORITIZATION FOR SOFTWARE PRODUCT MANAGEMENT
The quality of a product is commonly defined by its ability to satisfy stakeholder needs
and expectations. Therefore, it is important to find, select, and plan the content of a
software product to maximize the value for internal and external stakeholders. This
process is traditionally referred to as requirements engineering in the software industry,
while it is often referred to as product management in industries with a larger market
focus. As an increasing number of software products are delivered to a market instead
of single customers, the need for product management in software companies is
increasing. As a side effect, the need for mechanisms supporting decisions regarding......