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Abstract
Consumer loan plays a vital role in improving the quality of life and the level of
financial access for people, contributing to the stability and development of the
country's economy. Vietnam is considered as a potential market of consumer finance
with ideal conditions such as the development stage of economy, the scale of the
population is large with a high proportion of working age population. Tendency to
expand domestic consumption and increase income levels of polulation which are
favorable conditions to boost Vietnamese consumer loan market will continue to
develop effectively in the future.
Keeping up with the development trend of banking products and services,
consumer loan at BIDV Dong Saigon was also developed. The goal of this thesis is to
evaluate the situation in the consumer loan in branch, based on the system of
evaluation indicators for consumer loan and the factors (subjective and objective)
affect to consumer loan of commercial banks. Based on the theoretical basis and the
data collected from the branch, the author reviewed that consumer loan at BIDV Dong
Saigon had significant developments both in outstanding loans, the number of
customers and performance. However, the consumer loan of the branch has not really
matched with its potentials and advantages. In addition, there are some challenges of
consumer loan in BIDV Dong Saigon which are needed to exploit and deal with in
order to effectively expand consumer loan in the bank. Therefore, the thesis presents
appropriate recommendations and solutions for BIDV Dong Saigon to exploit their full
potential and strengths. As a result, this branch can expand business activities,
minimize risks and increase profitability in business operations.