Bài giảng Content marketing trình bày về content marketing và mô hình AISAS (Chú ý, Quan tâm, Tìm kiếm, Hành động, Chia sẻ) để xây dựng chiến lược hiệu quả, tăng tương tác.

This study adopted a qualitative research method with a case study approach. First, the researcher asked the participant teacher to provide video recordings. Afterwards, data was gathered from a semi-structured interview with open-ended questions with the teacher participant and the teacher's self-reflection on her practice of code-switching between L1 and L2 in the recorded lessons.

This study investigates the development of communicative competence in English for Occupational Purposes (EOP) classrooms at a university in Vietnam. Focusing on teachers' practices, the research explores how communicative competence is fostered using Communicative Language Teaching (CLT) principles.

This study aims to explore the spaces for English practice deployed at this institution and teachers’ perceived constraints on such environments. This study drew on a critical analysis of language-related policies, annual internal reports and website posts, and interview data with 10 fulltime English teachers at the university.