INTRODUCTION TO COSMETIC ENGINEERING
CƠ SỞ KỸ THUẬT MỸ PHẨM
Chapter 5: Quality of cosmetics
Chương 6: Chất lượng mỹ phẩm
2024
Assoc.Prof. Nhan Le
University of Technology-VNU-HCM
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Performance
Ingredient
Sensory/
Aesthetic
Combination
Comparison
COSMETIC CLAIM
What Is a Cosmetic Claim?
A claim on a cosmetic product is defined as any public information on the
content, the nature, the effect, the properties, or the efficacy of the product.
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COSMETIC CLAIM
What Is a Cosmetic Claim?
Cosmetic
products Cosmetic
claims Consumers
To attract
To meet needs
To protect
How to Create and Substantiate Claims?
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Efficacy
studies
COSMETIC CLAIM
Cosmetic
products
Scientific
characterization
of performance
Specific
development
strategies
Consumers
Communication
Product development Marketing
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COSMETIC CLAIM