MARKETING QUỐC TẾ
01-Jun-18 MARKETING QUỐC TẾ 225
5.ĐỊNH
GIÁ QUỐC TẾ
MỤC TIÊU CHƯƠNG
• Hiểu được vai trò của định giá trong marketing QT
•Tìm hiểu các yếu tố ảnh hưởng đến chiến lược giá
QT
•Tìm hiểu các chiến lược và quy trình định giá QT
01-Jun-18 MARKETING QUỐC TẾ 226
NỘI DUNG CHƯƠNG
01-Jun-18 MARKETING QUỐC TẾ 227
I. Khái quát về giá quốc tế
II. Các yếu tố tác động
III. Chiến lược giá QT
IV. Các bước định giá QT
V. Quan hệ giữa giá QT và nội địa
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Khủng hoảng tài chính
châu Á 1997 -1998
SH Mode
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Steinway & Sons
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