©2004 Prentice Hall4-1
Chapter 4:
The Role of
Culture
International Business, 4th Edition
Griffin & Pustay
©2004 Prentice Hall4-2
Chapter Objectives_1
Discuss the primary characteristics of
culture
Describe the various elements of culture and
provide examples of how they influence
international business
Identify the means by which members of a
culture communicate with each other
©2004 Prentice Hall4-3
Chapter Objectives_2
Discuss how religious and other values
affect the domestic environments in which
international businesses operate
Describe the major cultural clusters and
their usefulness for international managers
Explain Hofstede’s primary findings about
differences in cultural values
Explain how ethical conflicts may arise
©2004 Prentice Hall4-4
Culture
Values
Beliefs
Behaviors
CustomsAttitudes
Culture
©2004 Prentice Hall4-5
Characteristics of Culture
Learned behavior
Interrelated elements
Adaptive
Shared
