International Business
Session 1
What is International
Business?
Business transactions between parties
from more than one country
Sourcing, Manufacturing, Selling,
Developing
Parties may include
◦Private individuals
◦Individual companies
◦Groups of companies
Why Study International
Business?
Today’s business environment is global.
Conducting international business presents
unique risks, challenges and opportunities.
ASK YOURSELF: is your company maximizing
the opportunities of global business across the
value chain?
Key Objectives
Learn to:
1. Understand the global business
environment and how it is different from
the national environment.
2. Select between the different modes of
international business
3. Analyze and react to different cultural
contexts
4. Research and evaluate global markets.
5. Assess how countries can shape global
