International Business
Session 3
Culture
The way in which a group of people solves problems and
reconciles dilemmas.
A code of attitudes, norms and values, our way of
thinking.
Determines how we see ourselves and how
we see the world.
Is not right or wrong; it is not inherited, but learned.
Language
Communication
Religion
Values/ Attitudes/
Beliefs
Social Structure
Artifacts
and Products
Norms
and Values
Basic
Assumptions
explicit
implicit
Cross-Cultural Proficiency is Paramount
in Managerial Tasks
Developing products and services
Communicating and interacting with foreign
business partners
Screening and selecting foreign distributors
and other partners
Negotiating and structuring international
business ventures
Interacting with current and potential
customers from abroad
Preparing for overseas trade fairs and
exhibitions
Preparing advertising and promotional
materials
What are your top 10 values?
Age/seniority
Authority
Belongingness
Collectiveness
Competition
Compromise
Cooperation
Devotion
Directness
Efficiency
Equality
Independence
Family harmony
Freedom
Go-between
Group consensus
Group harmony
Independence
Indirectness
Individualism
Hospitality
Openness
Parental guidance
Patience
Quality
Self-reliance
