International marketing: Ananas international marketing plan in Thailand market
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According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam. Hence, the two countries partly share different things in common including climate characteristics, genetic traits, religions and most importantly, culture.
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