Lecture Entrepreneurial finance - Chapter 2: From the idea to the business plan

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Lecture Entrepreneurial finance - Chapter 2: From the idea to the business plan

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This chapter describe the process of moving from an idea to a business plan; understand the components of a sound business model; identify some of the best practices for high-growth, high-performance firms; understand the importance of timing in venture success; describe the use of a SWOT analysis as an initial “litmus test”;...

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