DIGITAL PROPOSAl
Date: July 2021
Prepared by: Group 6
TABLE OF CONTENTS
❖Brief Recap
❖Campaign Objectives
❖Target Audience portrait
❖Deliverables
| Brief Recap |
Cosy Marie
Coconut
Cosy Wafer
Cosy Marie
Cosy Fruit
Jam
The market leader in total
biscuits category.
•Budget: 1 billion VND
•Campaign duration: From 6 to 8 weeks
•Scale: Nationwide
•Flatform: Facebook, Google Ads, landing
page,…
DIGITAL CAMPAIGN
| Brief Recap |
Mini challenge: 21 days with
family
Write funny stories about Cosy’s
family
Bumper ads, banner ads
-Take photos about the
moments they’re with family
-Influencers engagement
-Tell a story about the new
born baby Coconut
-Stickers based on the story
-Video ads: the animation &
re-used TVC
- Photos about Marie Coconut
-Facebook: fanpage Cosy VN
-Youtube: influencer’s
channels
-Titok: influencer
-Facebook, Ins: fictional
characters (Thỏ 7 màu, Én,…)
-Youtube: Animation Studio
-Zalo: Stickers
-Youtube, GDN
-In the quarantine time, we
have much time for family
which we didn’t have before
-Funny stories is the good way
to reach customers
-Stickers is very useful when
you want to express your
thinks by the other way
-Youtube is the popular social
media platform in Viet Nam
400 millions 400 millions 200 millions
Make Cosy a nationwide brand by
the diversity in-sub-categories for
everyone
Objective
Deliverables
Key hook
Supporting-Tactics
Channels
Rationale
Budget
Raise awareness of total Cosy
brand, especially Marie Coconut
Increase engagement of Target
Audience with Cosy in digital
