ROGERS WHITE PAPER: WI-FI CALLING FOR BUSINESS
π π A European company, with supermarkets as well as food and beverage manufacturing operations,
focuses social media efforts around Facebook. Some pages focus on the company; others, built
by customers, discuss specific products. The company is building a site where consumers receive
information about new products and vote pro or con on the product ideas. A moderating system also
is used to screen blogs. “Sometimes, you find little jewels of insight. It can also be a warning system
if anything is growing into an uproar,” says the vice president of corporate development. “Speed is
important too. Social...