CHAPTER 1 – SCOPE, CONCEPTS & DRIVERS OF INTERNATIONAL MARKETING
Lecture questions
1. What makes international marketing so important to businesses?
2. What are the 4 levels of involvement in international marketing? Define each, too. 1.
2.
3.
4.
3. To operate successfully in the international marketplace, management needs an international philosophy. This philosophy affects which functional areas of the corporation? 1.
2.
3.
4.
5
4. What is the EPRG framework?
5. Explain the Ethnocentric orientation
6. Explain the Polycentric orientation
7. Explain the Regiocentric orientation
8. Explain the Geocentric orientation
9. List the 6 drivers of international expansion: Then explain each 1.
2.
3.
4.
5.
6.
10. There are “firm-specific drivers. Explain these
11. There are obstacles to internationalization that firms encounter. List and explain each of these:
Self – reference criterion
Government barriers
Barriers to international competition
