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Nhóm
01 HÀNH VI MUA CỦA KHÁCH HÀNG
CẤU TRÚC BÀI THUYẾT TRÌNH
I. CƠ SỞ LÝ THUYẾT
Khái niệm hành vi
mua của khách hàng
Hành vi mua
của khách hàng
cá nhân
Hành vi mua
của khách hàng
tổ chức
1. Khái niệm hành vi mua của khách hàng
2. Các nhân tố ảnh hưởng đến hành vi mua của khách hàng
Các giá trị văn hóa
Các chuẩn mực văn hóa
Các truyền thống phong tục, tập quán
Các biểu tượng, đồ tạo tạc
Sự khác biệt ngôn ngữ
Các giai tầng xã hội
Nghề nghiệp
Các giá trị định hướng
3. Văn hóa – xã hội ảnh hưởng đến hành vi mua của khách hàng
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