5.ĐỊNH GIÁ QUỐC TẾ
MARKETINGQUỐCTẾ
01-Jun-18 MARKETING QUỐC TẾ 225
01-Jun-18 MARKETING QUỐC TẾ 226
MỤC TIÊUCHƯƠNG
• Hiểu được vai trò của định giá trong marketing QT
•Tìm hiểu các yếu tố ảnh hưởng đến chiến lược giá
QT
•Tìm hiểu các chiến lược và quy trình định giá QT
01-Jun-18 MARKETING QUỐC TẾ 227
NỘI DUNG CHƯƠNG
I. Khái quát về giá quốc tế
II. Các yếu tố tác động
III. Chiến lược giá QT
IV. Các bước định giá QT
V. Quan hệ giữa giá QT và nội địa
Khủng hoảng tài chính
châu Á 1997 -1998
01-Jun-18 MARKETING QUỐC TẾ 228
SH Mode
Steinway & Sons
01-Jun-18 MARKETING QUỐC TẾ 229
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