TRƯỜNG ĐẠI HỌC THƯƠNG MẠI
HỌC KỲ 1 NĂM HỌC 2024 – 2025
(Phần dành cho sinh viên/ học viên)
Bài thi học phần: Tiếng Anh chuyên ngành 1
Mã số đề thi: 14
Ngày thi: 28/12
Tổng số trang: 03
Số báo danh: 41
Mã số SV/HV: 22D107160
Lớp: 241_ENTI1011_55
Họ và tên: Vũ Hồng Phúc
Điểm kết luận:
GV chấm thi 1: …….………………………......
GV chấm thi 2: …….………………………......
Bài làm
(Thí sinh viết bài làm của mình vào đây)
QUESTION 1:
1.
Hotel management is the management of all operations in the hotel industry,
with the aim of meeting accommodation needs and developing the business. Since
the 17th century in America, simple inns have gradually upgraded their services,
promoting the hotel industry to become an important part of the economy, providing
accommodation from cheap to luxury. To become a hotel manager, candidates need
a bachelor's degree or extensive experience, along with knowledge of economics,
finance, marketing and service management. Many schools also train masters to
develop to higher positions. This industry opens up opportunities in many areas,
from restaurants, food service to hotels on cruise ships and airplanes.
2.
I don’t fully agree with the writer’s view that the primary goal behind learning
the ins and outs of hotel management is solely to run a hotel successfully while
managing other aspects of the business. While it is true that hotel management
involves a range of responsibilities, I believe the writer overlooks the importance of
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SV/HV không
được viết vào
cột này)
Điểm từng câu,
diểm thưởng
(nếu có) và điểm
toàn bài
GV chấm 1:
Câu 1: ……… điểm
Câu 2: ……… điểm
………………….
………………….
Cộng …… điểm
GV chấm 2:
Câu 1: ……… điểm
Câu 2: ……… điểm
………………….
………………….
Cộng …… điểm
understanding guest experience, staff management, and adapting to market trends, which are just as
crucial. For example, I’ve seen a situation where a hotel’s social media strategy, particularly on
platforms like TikTok, became the key to attracting younger customers. A hotel in my city started
posting creative and engaging content, such as behind-the-scenes videos, room tours, and guest
testimonials. One video of their rooftop bar during sunset went viral on TikTok, resulting in a surge of
bookings from a younger demographic. Despite offering great services, the hotel had to adapt to the
trend of social media marketing to remain competitive. This shows that in today’s market, a focus on
customer experience, including through social media engagement, is just as important as managing the
business operations. Therefore, while running a hotel successfully is important, I believe a more
comprehensive focus on the evolving needs of guests and the broader industry, including the use of
platforms like TikTok for marketing and customer engagement, is equally essential for a successful
career in hotel management.
QUESTION 2:
In today’s fast-paced corporate world, business hotels in Vietnam must embody certain core
qualities to meet the evolving needs of professional travelers. Key qualities include professionalism,
flexibility, commitment to quality, and sustainability.
Professionalism is essential. A business hotel must offer seamless, efficient services that ensure
smooth operations for guests. For example, InterContinental Hanoi Landmark72 excels in offering
quick check-in/check-out services and 24/7 business support, ensuring time-sensitive professionals can
focus on their tasks without delays.
Flexibility in services is also critical. Business travelers often have unpredictable schedules, so
hotels must offer adaptable solutions. Sheraton Saigon Hotel & Towers caters to this by providing
customized "Power Breakfasts" tailored to energize executives, with the flexibility to adjust to dietary
needs and last-minute orders, earning positive attention from influencers on social media.
Hotels are increasingly committed to quality and innovation to stay competitive. Pullman Saigon
Centre integrates hybrid meeting technology, allowing seamless virtual and in-person meetings, which
has become vital for modern businesses. The hotel also uses interactive smart boards and video
conferencing facilities to enhance productivity.
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Lastly, sustainability is gaining prominence. Hotels like Fusion Suites Saigon demonstrate their
commitment by offering eco-friendly amenities like bamboo toothbrushes and refillable shower gel
dispensers, while Hotel Nikko Saigon promotes its "Green Stay Program," encouraging guests to reduce
laundry frequency to save water and energy.
In conclusion, business hotels in Vietnam must combine professionalism, flexibility, quality, and
sustainability to meet the growing demands of corporate travelers, positioning themselves as leaders in a
competitive market.
---Hết---
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