1
Trường Đại Học Mở TP Hồ Chí Minh
Lớp MBA12C
TRƯỜNG ĐẠI HỌC MỞ TP.HCM
KHOA ĐÀO TẠO SAU ĐẠI HỌC
Công ty CP Eden – Global Holidays
NÂNG CAO CHẤT LƯỢNG DỊCH VỤ VÀ
HÌNH ẢNH THƯƠNG HIỆU
Giảng viên: Tạ Thị Bích Thủy
Trình bày: Nhóm 3
Lớp MBA12C
2
Trường Đại Học Mở TP Hồ Chí Minh
Lớp MBA12C
CÁC THÀNH VIÊN NHÓM 3
3
Trường Đại Học Mở TP Hồ Chí Minh
Lớp MBA12C
CÁC THÀNH VIÊN NHÓM 3
4
Trường Đại Học Mở TP Hồ Chí Minh
Lớp MBA12C
CÁC THÀNH VIÊN NHÓM 3
5
Trường Đại Học Mở TP Hồ Chí Minh
Lớp MBA12C
12/04/2014 12:38 CH
MỤC TIÊU
-Phân tích môi trường kinh doanh
-Đề ra các giải pháp nhằm nâng cao chất
lượng dịch vụ và hình ảnh thương hiệu
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