TỔNG QUAN VỀ
THƯƠNG MẠI
ĐIỆN TỬ
GV: NGUYỄN HUY HOÀNG
(NGUỒN: THƯƠNG MẠI ĐIỆN TỬ - THS. LƯƠNG
VĨ MINH – ĐH KHTN – ĐHQG TPHCM)
1
Lịch sử phát triển của EC
Nội dung
2
Một số định nghĩa
Khung hoạt động
Phân loại
Hệ thống EC trong doanh nghiệp
Case-Study
Thuận lợi & Hạn chế
Ice breaking
•Nhóm 2 sinh viên
•Thời gian 30 phút
•Phỏng vấn ý tưởng kinh doanh, buôn bán cửa hàng
thật với vốn ban đầu là 500 triệu cho kỳ hè 2014
•Thảo luận lý do sẽ thành công. Và những khó khăn
phải giải quyết.
3
Case study - amazon
TỔNG QUAN VỀ EC
4
5
Case study - Amazon
![201 câu hỏi trắc nghiệm Chiến lược kinh doanh [chuẩn nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2026/20260513/hoacattuong2026/135x160/69851778818013.jpg)
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