ON AIR
Email Marketing
Email Marketing
Is
Dead ?
Changing
Email 3 Billion 204,000,000 sent
email/ day
Facebook 1 Billion
2,460,000 pieces of content/
day
Twitter 200 Million
277,000 tweet times/ day
Linkedin 200 Million -
Pinterest 40 Million
4,472 pins/ day
2014
2013
Elie Bursztein
MERCKLE
4x
23% (2007) – 30% (2010)
43% (2007) – 37% (2010)
45.1% Email accounts
28.1% Banking accounts
13.8% Social network accounts
6.6% Online store accounts
6.3% Gaming accounts
Email
1978 1991 2003 20071992 2006
Marketing
Newsletter Digest email
Lead Nurturing Sponsorship email
Dedicated email
Transactional email
Email
1978 1991 2003 20071992 2006
Marketing
Newsletter Digest email
Lead Nurturing Sponsorship email
Dedicated email
Transactional email
+