ON AIR
Email Marketing
Email 3 Billion 204,000,000 sent
4 1 0 2
i
Changing
45.1% Email accounts
28.1% Banking accounts
13.8% Social network accounts
Is Email Marketing Dead ?
6.6% Online store accounts
3 1 email/ day Facebook 1 Billion 0 2,460,000 pieces of content/ 2 n day MERCKLE e Twitter 200 Million t 4x z 277,000 tweet times/ day 23% (2007) – 30% (2010) 43% (2007) – 37% (2010) s Linkedin 200 Million - r Pinterest 40 Million u B 4,472 pins/ day e
i l
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6.3% Gaming accounts
Marketing
1978 1991 1992 2003 2006 2007
Newsletter Digest email Dedicated email
Lead Nurturing Sponsorship email Transactional email
+
Marketing
1978 1991 1992 2003 2006 2007
Newsletter Digest email Dedicated email
Lead Nurturing Sponsorship email Transactional email
23% Europe
14% North America
47% Asia/ Pacific
+ 16% Others
3 tỷ 7 tỷ 2014
Email use by age group
Email use by age group
Interests Of email users
Bounce Rate Delivery Rate List Growth Rate 29% 56% 60% 70% CTR Email Sharing ROI COR CVR CTR Coversion Rate Revenue per email sent Open Rate Planning Contact list Management Email Creation Automatic tactics Review and Improve
In-H o u s e In-H o u s e
SaaS (Software as a Service)
29% ROI
SaaS (Software as a Service)
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Spam Design Growth your list
Optimization
Delivery time Email and other channels
Segmentation
Spam Design Growth your list
Optimization
Delivery time Email and other channels
Segmentation
Spam Design Growth your list
Optimization
Delivery time Email and other channels
Segmentation
Spam Design Growth your list
Optimization
Delivery time Email and other channels
Segmentation
Spam Design Growth your list
Optimization
Delivery time Email and other channels
Segmentation
ADVANTAGES VS DISADVANTAGES
CASE STUDY
THANK YOU Email Marketing
