Bài giảng Email Marketing

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Bài giảng Email Marketing trình bày các số liệu liên quan đến Email Marketing và vai trò của nó. Đây là những kiến thức bổ ích mà các bạn chuyên ngành Marketing cần biết. Mời các bạn cùng tham khảo.

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Nội dung Text: Bài giảng Email Marketing

ON AIR Email Marketing
3 2014 2013 Email Billion 204,000,000 sent email/ day 1 Billion Facebook 2,460,000 pieces of content/ Elie Bursztein day MERCKLE Twitter 200 Million Email IsChanging Marketing 4x 277,000 23% tweet(2007)times/ day – 30% (2010) Dead ? 43% (2007) – 37% (2010) Linkedin 200 Million - 45.1% Pinterest 40 Email accounts Million 28.1% Banking accounts 4,472 pins/ day 13.8% Social network accounts 6.6% Online store accounts 6.3% Gaming accounts
Marketing Email 1978 1991 1992 2003 2006 2007 Newsletter Digest email Dedicated email Lead NurturingSponsorship emailTransactional email
Marketing Email 1978 1991 1992 + 2003 2006 2007 Newsletter Digest email Dedicated email Lead NurturingSponsorship emailTransactional email
23% 14% Europe North + America 16% 47% Asia/ Pacific Others 3 tỷ 7 tỷ 2014
Email use by age group
Email use by age group
Interests Of email users
Bounce Rate Delivery Rate List Growth Rate 60% 56% 70% 29%CTR Email Sharing COR CVR CTR ROI Rate Coversion Revenue per email sent Open Rate Planning Contact list Management Email Creation Automatic tactics Review and Improve
se us e ou -Ho Inn-H I 29% ROI SaaS (Software as a Servic SaaS (Software as a Servic AS P AS (A P pp ( A lic pp a lic tio Third-party at n Third-part io S n e Se rvi rv ce ic e Pro P
Growth your list Design Spam Optimization Delivery time Email and other channels Segmentation
Growth your list Design Spam Optimization Delivery time Email and other channels Segmentation
Growth your list Design Spam Optimization Delivery time Email and other channels Segmentation
Growth your list Design Spam Optimization Delivery time Email and other channels Segmentation