CHƯƠNG 8
XÚC TIẾN
TRONG CHIẾN LƯỢC
MARKETING
220
I. QUAN NIỆM VỀ XÚC TIẾN
II. VAI TRÒ CỦA HOẠT ĐỘNG XÚC
TIẾN ĐỐI VỚI HOẠT ĐỘNG KINH
DOANH THƯƠNG MẠI
III. NỘI DUNG CỦA HOẠT ĐÔNG XÚC
TIẾN
22
1
1. Khái niệm về xúc tiến
2. Vị trí của xúc tiến thương
mại trong marketing-mix
22
2
XÚC TIẾN
XÚC TIẾN LÀ MỘT
NỘI DUNG QUAN
TRỌNG CỦA
MARKETING
KHÁI NIỆM XÚC TIẾN
Xúc tiến được hiểu là
hoạt động tìm kiếm,
thúc đẩy một cái gì đó
trong cuộc sống
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