Khóa luận tốt nghiệp Quản trị kinh doanh: Giải pháp marketing - mix cho sản phẩm hạt điều tại công ty TNHH MTV Paramita giai đoạn 2017-2020 tại thành phố Hồ Chí Minh

The purpose of the thesis titled 'Marketing - Mix Solution for Dried Longan Products at TNHH MTV Paramita Company in Ho Chi Minh City (2017-2020)' is to present the theoretical basis for marketing mix, analyze the marketing-mix status of dried longan products at TNHH MTV Paramita Company from 2012 to 2016, and propose a marketing - mix solution for dried longan products at TNHH MTV Paramita Company in Ho Chi Minh City (2017-2020)

This document is intended for marketing professionals, researchers, and students studying marketing at TNHH MTV Paramita Company or in higher education institutions.

The thesis begins by introducing the concept of marketing mix, which is a combination of strategies that companies use to promote their products. The author then analyzes the current status of marketing-mix for dried longan products at TNHH MTV Paramita Company from 2012 to 2016. This analysis includes an examination of the product, price, promotion, and place elements of the marketing mix. Based on this analysis, the author proposes a new marketing - mix solution for the company's dried longan products in Ho Chi Minh City from 2017 to 2020. The proposed solution includes recommendations for changes to the product, price, promotion, and place strategies to improve sales and market share. The thesis concludes with a discussion of the potential benefits of implementing the proposed marketing - mix solution.