Confidential Page 1 03/29/2009
Channel Marketing Budget
All amounts are in $(000) Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
Anticipated Sales Total (000): 100 200 500 1,000 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 15800.00
Rate QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Human Resources 5 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 300.00
Commission 0.10% 0.10 0.20 0.50 1.00 1.20 1.50 1.50 1.80 2.00 2.00 2.00 2.00 15.80
Personnel Total: 25.10 25.20 25.50 26.00 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 315.80
100% 100% 75% 40% 33% 25% 20% 10% 5% 5% 5% 5%
100% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
Human Resources 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Infrastructure Support 0.00
Commission 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Training 0.00
Telemarketing Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
Human Resources 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Web Site Development (one-time cost) 0.00
Hosting 0.00
Support & Maintenance 0.00
Internet Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
50% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
Human Resources 0.00
Material 0.00
Postage 0.00
Direct Mail Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Direct Marketing Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0% 0% 0% 0% 0% 0% 0% 0% 25% 25% 25% 25%
Communication 0.00
Training 0.00
Promotions 0.00
Discounts 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Commission (% of Agent's Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Agent/Broker Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0% 0% 0% 0% 0% 15% 20% 40% 40% 40% 40% 40%
Communication 0.00
Training 0.00
Promotions 0.00
Commission/Discounts (% of Distributors' Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Distributor Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0% 0% 25% 60% 67% 60% 60% 50% 30% 30% 30% 30%
Communication 0.00
Training 0.00
Promotions 0.00
Commission/Discounts (% of Retail Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Retailer Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Customer Acquisition & Retention (CAR)
Human Resources 0.00
Communications 0.00
Promotions/Coupons 0.00
CAR Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Other Expenses
Travel 0.00
Infrastructure (computer, telephone, etc.) 0.00
Channel Support 0.00
Other Expenses Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Total Marketing Budget: 25.10 25.20 25.50 26.00 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 315.80
Personnel (% of Total Sales)
Direct Marketing (% of Total Sales)
Telemarketing (% of Direct Sales)
Internet Marketing (% of Direct Sales)
Direct Mail (% of Direct Sales)
Agent/Broker (% of Total Sales)
Distributors (% of Total Sales)
Retailer (% of Total Sales)
Human Resources Monthly (Rate) * number of resources (QTY) of given month
Commission Total Sales * % of Total Sales * Rate