Nghiên cứu các nhân tố của mạng xã hội ảnh hưởng đến kết quả học tập của sinh viên khối ngành kinh tế xã hội tại Trường Đại học Công nghiệp Hà Nội

In recent years, the rapid proliferation of social media platforms in Vietnam has profoundly impacted various demographics, particularly adolescents and university students. As educational institutions like Hanoi University of Industry (HaUI) expand their training programs, especially within the economic and social sectors, understanding factors that influence student academic performance becomes paramount. This study addresses this critical need by investigating the complex relationship between social networks and the academic outcomes of students in the socio-economic field at HaUI. By systematically analyzing the contributing factors, this research aims to shed light on how social media use affects student learning, providing a foundation for targeted interventions and improved educational strategies.

Researchers, educators, university administrators, and students interested in the impact of social media on academic performance in higher education, particularly within the economic and social sciences sector in Vietnam.

This academic research comprehensively examines the multifaceted influence of social networks on the academic performance of students within the socio-economic sector at Hanoi University of Industry (HaUI). The study's core logic centers on identifying and quantifying specific social media-related factors that impact student learning outcomes. Through a structured approach, the research initially involved qualitative methods, including focus group discussions and pilot interviews with lecturers and students at HaUI, to refine variables and questionnaire design. Subsequently, quantitative data was collected from 245 valid student responses using a 5-point Likert scale, with data processed and analyzed via SPSS 22.0. The methodology employed rigorous statistical techniques, including Cronbach's Alpha for reliability assessment, Exploratory Factor Analysis (EFA) to extract key influencing factors, and multiple regression analysis to determine the strength and direction of these relationships. Five principal factors were identified: information seeking, entertainment, trendiness, social relations, and social media as a learning tool. The empirical findings reveal that all five factors exhibit a statistically significant positive correlation with academic performance. Notably, "information seeking" and "learning tools" were found to have the strongest positive impact, echoing similar conclusions from prior studies. The developed regression model effectively explains 78.5% of the variance in students' academic results, underscoring its robustness. The applied value of this research lies in its practical implications for enhancing student success. It highlights the potential of social networks not merely as leisure platforms but as powerful educational instruments. The study suggests that to optimize academic results, both HaUI and its students must strategically adapt to integrate social media more effectively into the learning process. The findings advocate for fostering an environment where students can leverage social media for information seeking and as a learning tool, thereby contributing to better overall academic outcomes.