Nghiên cứu đề xuất các giải pháp phục hồi và phát triển du lịch quốc tế đến bền vững sau dịch covid ở Việt Nam

The tourism sector, particularly international tourism, has long been a pivotal contributor to Vietnam's economic growth, attracting significant foreign investment and generating substantial foreign currency revenues. However, the unprecedented global impact of the COVID-19 pandemic severely disrupted this vital industry, leading to a drastic decline in international visitors and significant economic repercussions. In response to this critical challenge, this academic paper undertakes a comprehensive assessment of the current state of international tourism in Vietnam. Its primary objective is to propose effective and sustainable solutions that can facilitate the sector's recovery and foster its long-term development in the post-pandemic era, ensuring resilience against future crises.

Policymakers and government officials in tourism and economic sectors, tourism businesses and investors, academic researchers in tourism and sustainable development, and local authorities involved in destination management in Vietnam.

This paper provides an in-depth analysis of the trajectory of international tourism in Vietnam, contrasting its robust growth prior to the COVID-19 pandemic with the severe decline experienced during and after the health crisis. It underscores the significant economic contributions of the sector, particularly in terms of foreign investment and currency generation, before detailing the devastating impact of the pandemic, which led to a substantial reduction in international visitors. The research employs a comprehensive methodology, combining secondary data from national statistical reports and tourism bodies with primary data derived from surveys and expert consultations, to offer a holistic perspective. A key focus is the evaluation of sustainable development criteria across economic, social, and environmental dimensions. Findings highlight the industry's vulnerability to global shocks and reveal evolving tourism behaviors, emphasizing increased demand for safety, hygiene, and high-quality, secluded experiences. Based on this thorough assessment, the study proposes a series of strategic solutions for the sustainable recovery and long-term development of international tourism in Vietnam. These recommendations advocate for enhanced inter-agency coordination, adaptive marketing strategies, stringent health protocols—including concepts like 'vaccine passports' and the '5K principles'—and the innovation of diverse, safe, and quality tourism products. The ultimate aim is to re-establish Vietnam's reputation as a resilient, 'green, clean, and safe' destination, ensuring future growth and mitigating risks in a post-pandemic world, thereby supporting economic recovery.