Practice report Supervisor: Ngo Thi Thai
ACKNOWLEDGEMENT
I am using this opportunity to express my gratitude to M.A NGO THI
THAI who supported me throughout the process of writing report. Although I do
not have many experiences and my knowledge is limited, but during the work
Mrs. Thai gave me a lot of thoughtful recommendations, advice which helped
me to complete the report in the best way. I am really grateful to her.
Secondly, I would like to thank all my teachers in Ha Noi College of
Commerce and Tourism who taught me during three years with a lot of basic
and professional knowledge. Thanks to this knowledge I can apply to the
practice and I carry out the report.
At last, I sincerely thank TNG Fashion Company. I had a great chance to
intent at the company. Here, I had a chance to meet some people who guided me
in the internship period. They helped me a lot and provided information about
the company which helped me to make a report. Especially, I also thank Mr.
Manh who have direct guidance, advises me about what is best to do. Once
again, I really thank you everyone at the company
STUDENT: HOANG THI DUYEN Class: CĐAV4A
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Practice report Supervisor: Ngo Thi Thai
TABLE OF CONTENTS
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Practice report Supervisor: Ngo Thi Thai
LIST OF TABLES
LIST OF ABBREVIATIONS
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Practice report Supervisor: Ngo Thi Thai
PART I: INTRODUCTION
1. Rationales
Today, Vietnam’s economy is expanding, so there are many great
opportunities for businesses to develop, compete with the global economy.
Marketing activities are aimed to satisfy customer needs and their desires
through the exchange process. Marketing is one of the most important strategies
for a fashion company. Marketing decisions coordinate the connection between
business production activities and market of company. It ensures the operation
of the enterprise market oriented.
In addition, marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, exchanging offerings that have value for
customers, clients, partners, society at large.
While practicing at TNG Fashion Company, I learned about overview of
business and knew the activities of enterprise which help me understand more
about the company, have more experiences. What I learned from the internship
was that the importance of marketing and how to become the best marketing
manager. I will try to use my abilities to complete the job.
2. Aims of study
Expanding the marketing activities of company to attract customers,
bring revenue and profit for the company, search market, brand and brand
positioning
Marketing activities to sustain business development, make a difference
for the brand, optimize profits, maintain and improve customer relations
3. Scope of the study
The study covered marketing activities of TNG Fashion Company. I will
work and research in this company from January to March 2015. At this
STUDENT: HOANG THI DUYEN Class: CĐAV4A
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Practice report Supervisor: Ngo Thi Thai
time, I will follow all activities of company and gather them into my report.
After my internship, I can understand more about marketing and its activities.
4. Method of the study
I used synthesis method to gather information in my different media
such as: book, internet, magazine…
Besides, I also used analysis method to consider all documents when I
received enthusiastic guidance from the sister in the company. It helps me get
much important information to support my report.
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