What is the marketing mix?
What is the marketing mix?
Some key points to
Some key points to
successful marketing.
successful marketing.
Student: Nguyen Thi Toan
Class: TAN202.24_LT
Instructor: Ms.Ngoc Ha
I. Marketing mix
Factors influence to the success of a product
Source: Economic Times
brand name
quality
marketing
70%
20%
10%
I. Marketing mix
1.1 Product
-Satisfy the need and demand of customers
-Design and produce depend on:
- aims of product
- benefit that the company expect
- position that they plan within the
market
- the differential advantages that the
product offer over competitors’
• Cost to : produce,
design, distribute,
promote product
•Take into account of
factors: a fixed and
variable cost,
competition, company
objectives, proposes
positioning…
1.2. Price