What is the marketing mix? What is the marketing mix? Some key points to Some key points to successful marketing. successful marketing.

Student: Nguyen Thi Toan Class: TAN202.24_LT Instructor: Ms.Ngoc Ha

I. Marketing mix

Factors influence to the success of a product Source: Economic Times

10%

brand name

20%

quality

marketing

70%

I. Marketing mix

1.1 Product

- Satisfy the need and demand of customers - Design and produce depend on:

- aims of product - benefit that the company expect - position that they plan within the

market

- the differential advantages that the

product offer over competitors’

1.2. Price

•

Cost to : produce, design, distribute, promote product • Take into account of factors: a fixed and variable cost, competition, company objectives, proposes positioning…

1.3. Place

• - Located where products are offered to the

end customers

• Distribute the product to the user at the

right time in right place

1.4. Promotion

• - Push up offering and selling, makes

revenue increase, the business undertaking more efficient.

• - Consists of advertising, personal selling,

direct mail and Internet marketing

Example

• Marketing mix of Manchester United

II. Key points to successful marketing

• Who will buy this product, Why they want to buy it? • How much are the

customers willing to pay for this product • How can business

persuade the customer buy their product?

II. Key points to successful marketing

• 1. Research market

•

•

carefully - Understand deeply about customers’ needs and behaviors. - Offer suitable product or service to customers

II. Keys points to successful marketing

2.2 Create a suitable price 2.3 Distribute your prestige - Create brand name of

company

- Offer good product - Take care of customers - Having good guarantee

Conclusion

COMUNICATE

CREATE

DELIVER

EXCHANGE