PUBLIC RELATIONS
(PR)
Hình Thức Kiểm Tra Đánh Giá
•Chuyên cần 10%
•Kiểm tra giữa kỳ 30%
•Kiểm tra cuối kỳ 60% (cộng điểm
cho các SV tham gia hoạt động
trong lớp)
Quy Định Trong Lớp
•Vào lớp đúng giờ
•Điện thoại cài ở chế độ rung
•Giữ phép xã giao thông thường khi
người khác đang nói
Nội dung
I. PR căn bản và các loại hình PR
II. Kỹ năng thiết lập mối quan hệ
III. PR nội bộ
IV. Kỹ năng viết thông cáo báo chí
V. Kỹ năng tổ chức họp báo
VI. Kỹ năng tổ chức sự kiện – họp báo
VII.Kỹ năng giải quyết khủng hoảng
CHƯƠNG I
PR căn bản
và các loại
hình PR
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