Thư viện PR - Truyền thông
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Chapter 12 - Community outreach and respect. The main goals of this chapter are to: Describe four types of social responsibilities businesses have, articulate the competitive advantages of community involvement, understand the six phases of issues-driven multi-stakeholder dialogues,...
28p
shiwo_ding2
03-04-2019
2
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Chapter 11 - Environmental management. The main goals of this chapter are to: Understand climate change and government responses to environmental problems, articulate the competitive advantages of being eco-friendly, mange the environmental change process,...
32p
shiwo_ding2
03-04-2019
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Chapter 10 - Engaging and empowering ethical employees. The main goals of this chapter are to: Describe how to engage employees at work; manage three types of employees: go-getters, fence-sitters, and adversarials; facilitate an Appreciative Inquiry workshop;...
31p
shiwo_ding2
03-04-2019
2
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Chapter 9 - Managers as ethical leaders and role models. The main goals of this chapter are to: Describe how managers can be ethical leaders and role models, explain different leadership styles and assess ethical leadership, set SMART goals and implement management-by-objectives,…
37p
shiwo_ding2
03-04-2019
2
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Chapter 8 - Ethics reporting systems. The main goals of this chapter are to: Understand why some employees do not report ethical misconduct, describe how to engage employees in discussing ethical misconduct, administer an internal reporting system for ethical issues,...
27p
shiwo_ding2
03-04-2019
3
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Chapter 7 - Respecting employee diversity. The main goals of this chapter are to: Describe competitive advantages of diversity, explain the most common types of workplace discrimination, adopt best operational practices for managing diversity,...
37p
shiwo_ding2
03-04-2019
1
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Chapter 6 - Ethics training. The main goals of this chapter are to: Discuss the importance of organizational trust, describe the extent of ethics training nationwide, understand the shortcomings of web-based ethics training programs,...
30p
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03-04-2019
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Chapter 5 - Ethical decision making. The main goals of this chapter are to: Describe individual characteristics that impact ethical beliefs, sensitivities, intentions, and behaviors; analyze the processes by which general ethical beliefs and sensitivities lead to the formation of specific ethical intentions; apply a systematic rational ethical decision-making framework to arrive at a moral conclusion;...
30p
shiwo_ding2
03-04-2019
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Chapter 4 - Codes of ethics and codes of conduct. The main goals of this chapter are to: Understand the difference between a code of ethics and a code of conduct, explain the importance of code awareness and expectations, describe the content found in most codes of ethics and codes of conduct,...
30p
shiwo_ding2
03-04-2019
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Chapter 3 - Hiring ethical people. The main goals of this chapter are to: Screen job candidates for their ethics; understand which job candidate factors are illegal to consider when hiring; obtain accurate behavior information from resumes, reference checks, background checks, and integrity tests;…
27p
shiwo_ding2
03-04-2019
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