CHƯƠNG 6
THỰC HÀNH TRUYỀN THÔNG KHỦNG HOẢNG
•!
TS. Lê Thị Thu Mai
KHOA MARKETING
Nội dung
6.1. Quản lý trong khủng hoảng
6.2. Loại bỏ những điều không mong muốn
bằng Quản trị khủng hoảng truyền thông
6.3. Khủng hoảng truyền thông trong thời
đại kỹ thuật số
6.1. Quản lý trong khủng hoảng
Quản lý trong khủng hoảng
Mục đích: Bảo vệ hoạt động và uy tín của tổ chức
Nguyên tắc: Tell it all, tell it fast and tell the truth!
Quy trình
xử lý khủng hoảng truyền thông
1. LÊN KẾ HOẠCH CÁC HÀNH ĐỘNG ĐỐI PHÓ
2. TRIỂN KHAI XỬ LÝ KHỦNG HOẢNG
![Bài giảng Quản trị khủng hoảng Trường Đại học Kinh tế Quốc dân [Mới nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2025/20250721/hihihaha1/135x160/653_bai-giang-quan-tri-khung-hoang-truong-dai-hoc-kinh-te-quoc-dan.jpg)
![Tư duy cần có khi xây kênh: Tài liệu [chuẩn nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2026/20260505/baobinh_011/135x160/3601777957774.jpg)
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