Chương IV
•KỸ NĂNG VIẾT
THÔNG CÁO
BÁO CHÍ
MỤC TIÊU MÔN HỌC
•HIỂU RÕ VAI TRÒ CỦA THÔNG
CÁO BÁO CHÍ
•CÓ KỸ NĂNG VIẾT THÔNG CÁO
BÁO CHÍ HIỆU QUẢ
Nội dung môn học
•Những thông tin và kiến thức cơ bản
•Case studies
•Thực hành
•Xem lại kết quả thực hành
Khái niệm
Thông cáo báo chí (TCBC) là gì?
•Thường được gọi là Press Release.
•Là cánh cửa hẹp bạn cần đi qua để
thông tin của bạn đến được với
công chúng
Tại sao cần phải có TCBC
•Là cầu nối
•Là nơi cung cấp thông tin
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