Official Lauch
Campaign THE MINIONAIRE AGENCY
Brief recap
Campaign objectives
Target audience portrait
Deliverables
Insight
Big idea
Execution Plan
TABLE OF CONTENTS
Made with 100% natural extracts
NATURALS Brand
Serious benefits
Seriously Fun to use
Brief recap |
Brief recap
Maintain momentum with
on-trend format innovation
Remain close to consumer trends &
expectations in naturals space
Raise awareness of new product Sheet Masks to
at least 2 millions TA. Promote them to interact
with brand in the campaign, and afterwards they
still connect with brand in digital.
Build brand love by reminding TA of the presence
of ST.Ives is a natural brand with serious benefits
and seriously Fun to use.
Objectives |
Campaign Objectives
Psychology
- Loving social media, music, & video streaming.
- Active university life, switching between
lectures & extracurricular activities.
- Buy products from E-commerce & friends
recommend.
- Up-to-date with hacks from KOLs.
- Believer of social trends & personal brands.
- Like adopt skincare regimes and makeup
products that enable the natural beauty look.
Target
audience
portrait
- Gen Z (age range: 18-25).
- In college or have been working for serveral years.
- Grow up in the period of Korean beauty reputation.
Demography
Behavior
Preferred chanels
- For study & entertaiment
- For Infomation and
sharing
- Follow KOL, find review,
trend
- Sharing moment
Target Audience portrait|