we are social
DIGITAL, SOCIAL & MOBILE IN 2015
WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
We Are Social
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COUNTRIES DETAILED IN THIS REPORT
19!
4!
28!
18!
8!
7!
12!
24!
25!
29!
13!
23!
5!
6!
20!
27!
15!
10!
17!
9! 30!
16!
26! 14!
21!
3!
11!
2!
22!
1!
1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA
11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA
21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM
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CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
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GLOBAL & REGIONAL OVERVIEWS
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GLOBAL DIGITAL SNAPSHOT
JAN 2015
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
URBANISATION: 53%
PENETRATION: 42%
PENETRATION: 29%
PENETRATION: 51%
PENETRATION: 23%
FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
7.210 BILLION 3.010 BILLION 2.078 BILLION 3.649 BILLION 1.685 BILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
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YEAR-ON-YEAR GROWTH
JAN 2015
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
+1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
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SHARE OF GLOBAL USERS
JAN 2015
EAST EUROPE
6%
9%
WEST EUROPE
NORTH AMERICA
8%
8%
6%
9%
5%
10%
EAST ASIA
11%
7%
CENTRAL ASIA
10%
5%
22%
33%
1%
<1%
MIDDLE EAST
27%
22%
3%
2%
1%
1%
CENTRAL AMERICA
SOUTHEAST ASIA
3%
4%
3%
4%
SOUTH ASIA
9%
10%
3%
3%
23%
8%
7%
10%
11%
18%
AFRICA
16%
5%
SOUTH AMERICA
POPULATION
10%
13%
6%
9%
OCEANIA
INTERNET USERS
1%
1%
8%
7%
ACTIVE SOCIAL MEDIA ACCOUNTS
1%
1%
MOBILE CONNECTIONS
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
We Are Social
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DIGITAL IN ASIA-PACIFIC
JAN 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
3,722 1,407
URBANISATION: 45%
PENETRATION: 35%
PENETRATION: 26%
vs. POPULATION: 93%
PENETRATION: 22%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
879 1,065 4,021 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 9
DIGITAL IN AFRICA
JAN 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
298 900 85
URBANISATION: 40%
PENETRATION: 26%
PENETRATION: 9%
vs. POPULATION: 79%
PENETRATION: 7%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
103 1,135 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 10
DIGITAL IN THE AMERICAS
JAN 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,068 633
URBANISATION: 81%
PENETRATION: 65%
PENETRATION: 49%
vs. POPULATION: 109%
PENETRATION: 41%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
399 482 979 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 11
DIGITAL IN EUROPE
JAN 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,104 584
URBANISATION: 72%
PENETRATION: 70%
PENETRATION: 46%
vs. POPULATION: 132%
PENETRATION: 34%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
287 387 837 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 12
DIGITAL IN THE MIDDLE EAST
JAN 2015
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
294 35 87
URBANISATION: 67%
PENETRATION: 36%
PENETRATION: 17%
vs. POPULATION: 124%
PENETRATION: 15%
FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
41 238 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
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GLOBAL INTERNET USAGE
We Are Social
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INTERNET USE
JAN 2015
REGIONAL INTERNET PENETRATION FIGURES
NORTH AMERICA
EAST EUROPE
WEST EUROPE
58%!
88%!
81%!
38%!
CENTRAL ASIA
51%!
EAST ASIA
36%!
19%!
43%!
CENTRAL AMERICA
MIDDLE EAST
33%!
SOUTHEAST ASIA
SOUTH ASIA
26%!
56%!
AFRICA
69%!
GLOBAL AVERAGE: 42%
SOUTH AMERICA
OCEANIA
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 15
INTERNET REGIONAL OVERVIEW
JAN 2015
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
823!
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
341!
324!
313!
298!
244!
231!
208!
27!
26!
90!
87!
51%!
81%!
19%!
88%!
26%!
58%!
56%!
33%!
43%!
36%!
69%!
38%!
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A S A
A S A
A S A
T S A E
T S A E
T S A E
T S E W
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H T U O S
H T U O S
H T R O N
A C R F A
E L D D M
E P O R U E
E P O R U E
L A R T N E C
L A R T N E C
A C R E M A
A C R E M A
A C R E M A
A N A E C O
T S A E H T U O S
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 16
INTERNET USE
JAN 2015
NATIONAL INTERNET PENETRATION FIGURES
%! 3 9
%! 2 9
%! 0 9
%! 9 8
%! 9 8
%! 9 8
%! 7 8
%! 6 8
%! 4 8
%! 1 8
%! 9 7
%! 7 7
%! 5 7
%! 7 6
%! 6 6
%! 0 6
%! 0 6
%! 8 5
%! 4 5
%! 3 5
%! 9 4
%! 9 4
%! 7 4
%! 6 4
%! 4 4
%! 4 4
%! 2 4
%! 8 3
%! 7 3
%! 8 2
%! 9 1
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Y L A T I
A D N
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N A P S
N A P A J
A N H C
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L I Z A R B
T P Y G E
A B A R A
A S S U R
I
Y E K R U T
I
E C N A R F
A R E G N
O C X E M
D N A L O P
A D A N A C
M A N T E V
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
E R O P A G N S
S E N P P I L I H P
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
We Are Social
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TIME SPENT ON THE INTERNET
JAN 2015
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
! 3 . 6
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
! 5 . 5
! 4 . 5
! 2 . 5
! 1 . 5
! 1 . 5
! 1 . 5
! 1 . 5
! 1 . 5
! 0 . 5
! 9 . 4
! 9 . 4
! 9 . 4
! 8 . 4
! 7 . 4
! 6 . 4
! 6 . 4
! 5 . 4
! 4 . 4
! 2 . 4
! 2 . 4
! 2 . 4
! 1 . 4
! 1 . 4
! 0 . 4
! 0 . 4
! 0 . 4
! 9 . 3
! 9 . 3
! 8 . 3
! 8 . 3
! 7 . 3
! 4 . 3
! 4 . 3
! 3 . 3
! 4 . 3
! 7 . 3 ! 4 . 3 ! 2 . 3
! 1 . 3
! 1 . 3
! 9 . 2
! 7 . 2
! 7 . 2
! 6 . 2
! 5 . 2
! 3 . 2
! 3 . 2
! 2 . 2
! 9 . 1
! 9 . 1
! 9 . 1
! 9 . 1
! 8 . 1
! 8 . 1
! 7 . 1
! 7 . 1
! 5 . 1
! 3 . 1
! 0 . 1
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A S U
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A D N
Y L A T I
I
N A P S
N A P A J
A N H C
L I Z A R B
A S S U R
A B A R A
I
Y E K R U T
I
E C N A R F
A D A N A C
O C X E M
M A N T E V
D N A L O P
E G A R E V A
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
S D N A L R E H T E N
A E R O K H T U O S
A C R F A H T U O S
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
We Are Social
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JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
62% 31% 7% 0.1%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: +39%
YEAR-ON-YEAR: +17%
YEAR-ON-YEAR: +18%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 19
MOBILE’S SHARE OF WEB TRAFFIC
JAN 2015
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
%! 6 7
%! 2 7
%! 1 6
%! 0 5
%! 0 5
%! 8 4
%! 6 4
%! 6 3
%! 5 3
%! 4 3
%! 3 3
%! 2 3
%! 0 3
%! 9 2
%! 9 2
%! 8 2
%! 7 2
%! 6 2
%! 6 2
%! 5 2
%! 4 2
%! 3 2
%! 1 2
%! 1 2
%! 0 2
%! 0 2
%! 8 1
%! 7 1
%! 7 1
%! 5 1
%! 2 1
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N A P A J
A N H C
T P Y G E
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L I Z A R B
A S S U R
A B A R A
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Y E K R U T
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E C N A R F
A R E G N
A D A N A C
M A N T E V
O C X E M
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 20
AVERAGE NET CONNECTION SPEEDS
JAN 2015
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
! 3 . 5 2
! 3 . 6 1
! 0 . 5 1
! 2 . 2 1
! 5 . 1 1
! 7 . 0 1
! 3 . 0 1
! 1 . 9
! 7 . 8
! 6 . 8
! 8 . 7
! 9 . 6
! 9 . 6
! 6 . 6
! 5 . 5
! 5 . 5
! 7 . 4
! 5 . 4
! 2 . 4
! 1 . 4
! 8 . 3
! 7 . 3
! 6 . 3
! 6 . 3
! 9 . 2
! 5 . 2
! 5 . 2
! 0 . 2
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N A P S
N A P A J
A N H C
T P Y G E
L I Z A R B
A S S U R
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Y E K R U T
E C N A R F
A D A N A C
M A N T E V
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Source: Akamai State of the Internet Report, Q3 2014
We Are Social
@wearesocialsg • 21
E-COMMERCE
JAN 2015
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
%! 4 6
%! 3 6
%! 2 6
%! 6 5
%! 1 5
%! 9 4
%! 9 4
%! 6 4
%! 5 4
%! 4 4
%! 4 4
%! 0 4
%! 9 3
%! 9 3
%! 7 3
%! 7 3
%! 7 3
%! 6 3
%! 3 3
%! 0 3
%! 5 2
%! 4 2
%! 4 2
%! 3 2
%! 1 2
%! 8 1
%! 6 1
%! 4 1
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N A P A J
A N H C
L I Z A R B
A S S U R
A B A R A
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E C N A R F
A D A N A C
O C X E M
M A N T E V
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
We Are Social
@wearesocialsg • 22
GLOBAL SOCIAL MEDIA USAGE
We Are Social
@wearesocialsg • 23
JAN 2015 SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
2.08B 29% 1.69B 23%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 24
SOCIAL MEDIA USE
JAN 2015
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH AMERICA
EAST EUROPE
WEST EUROPE
45%!
58%!
47%!
4%!
CENTRAL ASIA
43%!
EAST ASIA
17%!
9%!
37%!
CENTRAL AMERICA
MIDDLE EAST
32%!
SOUTHEAST ASIA
SOUTH ASIA
9%!
48%!
AFRICA
45%!
GLOBAL AVERAGE: 29%
SOUTH AMERICA
OCEANIA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 25
SOCIAL MEDIA REGIONAL OVERVIEW
JAN 2015
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
690!
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
206!
199!
197!
197!
190!
157!
41!
103!
17!
79!
3!
45%!
58%!
32%!
48%!
47%!
45%!
9%!
17%!
45%!
4%!
9%!
37%!
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T S A E
T S A E
T S E W
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H T U O S
H T U O S
H T R O N
A C R F A
E L D D M
E P O R U E
E P O R U E
L A R T N E C
L A R T N E C
A C R E M A
A C R E M A
A C R E M A
A N A E C O
T S A E H T U O S
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 26
SOCIAL MEDIA USE
JAN 2015
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
%! 6 6
%! 4 6
%! 0 6
%! 9 5
%! 8 5
%! 7 5
%! 6 5
%! 6 5
%! 5 5
%! 2 5
%! 9 4
%! 7 4
%! 7 4
%! 6 4
%! 6 4
%! 6 4
%! 6 4
%! 5 4
%! 0 4
%! 5 3
%! 4 3
%! 1 3
%! 0 3
%! 9 2
%! 9 2
%! 8 2
%! 5 2
%! 2 2
%! 9 1
%! 9
%! 7
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A N H C
T P Y G E
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L I Z A R B
A S S U R
A B A R A
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Y E K R U T
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E C N A R F
A R E G N
A D A N A C
M A N T E V
O C X E M
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
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A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 27
ACTIVE USERS BY SOCIAL PLATFORM
JAN 2015
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,366 !
829 !
QZONE
629 !
600 !
500 !
FACEBOOK MESSENGER
468 !
GOOGLE+
343 !
SKYPE
300 !
300 !
284 !
TUMBLR
230 !
VIBER
209 !
BAIDU TIEBA
200 !
LINE
170 !
SOCIAL NETWORK
SINA WEIBO
157 !
MESSENGER / CHAT APP / VOIP
VKONTAKTE
100 !
SNAPCHAT
100 !
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
We Are Social
@wearesocialsg • 28
TIME SPENT ON SOCIAL MEDIA
JAN 2015
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
! 3 . 4
! 3 . 4
! 9 . 3
! 8 . 3
! 8 . 3
! 6 . 3
! 5 . 3
! 2 . 3
! 1 . 3
! 0 . 3
! 9 . 2
! 9 . 2
! 7 . 2
! 6 . 2
! 5 . 2
! 5 . 2
! 5 . 2
! 4 . 2
! 2 . 2
! 1 . 2
! 1 . 2
! 1 . 2
! 1 . 2
! 0 . 2
! 9 . 1
! 9 . 1
! 8 . 1
! 7 . 1
! 3 . 1
! 7 . 0
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
L I Z A R B
A S S U R
A B A R A
I
Y E K R U T
I
E C N A R F
A D A N A C
O C X E M
M A N T E V
D N A L O P
E G A R E V A
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
S D N A L R E H T E N
A E R O K H T U O S
A C R F A H T U O S
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
We Are Social
@wearesocialsg • 29
MOBILE SOCIAL
JAN 2015
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH AMERICA
EAST EUROPE
WEST EUROPE
30%!
50%!
39%!
2%!
CENTRAL ASIA
35%!
EAST ASIA
15%!
8%!
32%!
CENTRAL AMERICA
MIDDLE EAST
27%!
SOUTHEAST ASIA
SOUTH ASIA
7%!
38%!
AFRICA
39%!
GLOBAL AVERAGE: 23%
SOUTH AMERICA
OCEANIA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 30
MOBILE SOCIAL REGIONAL OVERVIEW
JAN 2015
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
561!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
176!
170!
161!
156!
132!
126!
35!
85!
15!
68!
1!
35%!
50%!
27%!
39%!
38%!
8%!
30%!
7%!
32%!
15%!
39%!
2%!
I
I
I
I
I
I
I
I
I
A S A
A S A
A S A
A S A
T S A E
T S A E
T S A E
T S E W
I
H T U O S
H T U O S
H T R O N
A C R F A
E L D D M
E P O R U E
E P O R U E
L A R T N E C
L A R T N E C
A C R E M A
A C R E M A
A C R E M A
A N A E C O
T S A E H T U O S
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 31
MOBILE SOCIAL
JAN 2015
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
%! 9 5
%! 8 5
%! 1 5
%! 0 5
%! 0 5
%! 9 4
%! 8 4
%! 6 4
%! 5 4
%! 3 4
%! 2 4
%! 0 4
%! 8 3
%! 8 3
%! 7 3
%! 6 3
%! 6 3
%! 2 3
%! 0 3
%! 7 2
%! 6 2
%! 6 2
%! 5 2
%! 4 2
%! 4 2
%! 3 2
%! 0 2
%! 9 1
%! 7 1
%! 8
%! 7
I
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
I
L I Z A R B
T P Y G E
A B A R A
A S S U R
I
Y E K R U T
I
E C N A R F
A R E G N
O C X E M
D N A L O P
A D A N A C
M A N T E V
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
E R O P A G N S
S E N P P I L I H P
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 32
GLOBAL MOBILE PHONE USAGE
We Are Social
@wearesocialsg • 33
MOBILE USERS vs. CONNECTIONS
JAN 2015
TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS)
AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER
#
#
3.65B 51% 7.09B 1.94
• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
We Are Social
@wearesocialsg • 34
MOBILE CONNECTIONS
JAN 2015
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
NORTH AMERICA
EAST EUROPE
WEST EUROPE
139%!
101%!
125%!
112%!
CENTRAL ASIA
98%!
EAST ASIA
124%!
77%!
91%!
CENTRAL AMERICA
MIDDLE EAST
119%!
SOUTHEAST ASIA
SOUTH ASIA
79%!
126%!
AFRICA
109%!
GLOBAL AVERAGE: 98%
SOUTH AMERICA
OCEANIA
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 35
MOBILE REGIONAL OVERVIEW
JAN 2015
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1296!
900!
744!
583!
521!
519!
358!
294!
76!
42!
191!
79%!
119%!
139%!
125%!
126%!
101%!
124%!
91%!
112%!
109%!
98%!
77%!
I
I
I
I
I
I
I
I
I
A S A
A S A
A S A
A S A
T S A E
T S A E
T S A E
T S E W
I
H T U O S
H T U O S
H T R O N
A C R F A
E L D D M
E P O R U E
E P O R U E
L A R T N E C
L A R T N E C
A C R E M A
A C R E M A
A C R E M A
A N A E C O
T S A E H T U O S
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 36
MOBILE CONNECTIONS
JAN 2015
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
%! 6 7 1
%! 3 7 1
%! 3 7 1
%! 8 6 1
%! 2 5 1
%! 0 5 1
%! 7 4 1
%! 6 4 1
%! 4 4 1
%! 1 4 1
%! 8 3 1
%! 7 3 1
%! 5 3 1
%! 5 3 1
%! 7 2 1
%! 2 2 1
%! 1 2 1
%! 7 1 1
%! 4 1 1
%! 3 1 1
%! 1 1 1
%! 8 0 1
%! 3 0 1
%! 8 9
%! 7 9
%! 5 9
%! 1 9
%! 4 8
%! 1 8
%! 5 7
%! 5 7
I
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
I
L I Z A R B
T P Y G E
A B A R A
A S S U R
I
Y E K R U T
I
E C N A R F
A R E G N
O C X E M
D N A L O P
A D A N A C
M A N T E V
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
E R O P A G N S
S E N P P I L I H P
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Source: GSMA Intelligence, Q4 2014
We Are Social
@wearesocialsg • 37
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
7.1B
98%
77% 23%
39%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 38
PRE-PAY vs. POST-PAY CONNECTIONS
JAN 2015
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
%! 9 9
PRE-PAID CONNECTIONS
%! 7 9
%! 9 %! 9
%! 6 9
%! 6 9
%! 5 9
4 9
POST-PAID CONNECTIONS
%! 9 8
%! 6 8
%! 6 8
%! 5 8
%! 5 8
%! 4 8
%! 3 8
%! 2 8
%! 0 8
%! 9 7
%! 9 7
%! 8 7
%! 7 7
%! 7 7
%! 6 7
%! 1 7
%! 9 6
%! 5 6
%! 9 5
%! 8 5
%! 8 5
%! 8 %! 5
3 5
%! 1 5
%! 9 4
%! 7 4
%! 2 4
%! 2 4
%! 2 4
%! 1 4
%! 5 3
%! 1 3
%! 9 2
%! 4 2
%! 3 2
%! 3 2
%! 2 2
%! 1 2
%! 1 2
%! 0 2
%! 8 1
%! 7 1
%! 6 1
%! 6
%! 5 1
%! 5 1
%! 5
%! 4 1
%! 4 1
%! 4
%! 4
%! 3
%! 1
%! 1 1
%! 1
I
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
A D N
Y L A T I
I
N A P S
N A P A J
A N H C
T P Y G E
I
L I Z A R B
A S S U R
A B A R A
I
Y E K R U T
I
E C N A R F
A R E G N
A D A N A C
M A N T E V
O C X E M
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Sources: GSMA Intelligence, Q4 2014.
We Are Social
@wearesocialsg • 39
JAN 2015 MOBILE CONNECTIONS BY DEVICE
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS
FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS
TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS
TOTAL NUMBER OF SMARTPHONE CONNECTIONS
TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS
#
#
#
7.1B
2.7B
38% 4.1B
58%
• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
We Are Social
@wearesocialsg • 40
MOBILE’S SHARE OF WEB TRAFFIC
JAN 2015
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
33.4%!
28.9%!
17.0%!
10.9%!
6.1%!
0.7%!
2.9%!
2009
2010
2011
2012
2013
2014
2015
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 41
JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS
38.9%
30.9%
30.2%
• Source: Akamai State of the Internet Report, Q3 2014
We Are Social
@wearesocialsg • 42
AVERAGE MOBILE NET SPEEDS
JAN 2015
AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
! 2 . 8 1
! 1 . 9
! 1 . 8
! 9 . 7
! 1 . 7
! 0 . 7
! 7 . 6
! 2 . 6
! 0 . 6
! 8 . 5
! 4 . 5
! 2 . 5
! 0 . 5
! 8 . 4
! 2 . 4
! 9 . 3
! 8 . 2
! 8 . 2
! 5 . 2
! 5 . 2
! 7 . 1
! 5 . 1
! 3 . 1
! 1 . 1
I
I
I
I
K U
I
I
A S U
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
T P Y G E
L I Z A R B
A S S U R
I
Y E K R U T
E C N A R F
A D A N A C
M A N T E V
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
I
A N I T N E G R A
E R O P A G N S
G N O K G N O H
A E R O K H T U O S
A C R F A H T U O S
• Source: Akamai State of the Internet Report, Q3 2014
We Are Social
@wearesocialsg • 43
GLOBAL MOBILE DATA GROWTH
JAN 2015
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
2,800!
2,600!
2,400!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
2,200!
2,000!
1,800!
1,600!
1,400!
1,200!
1,000!
800!
600!
400!
200!
Q3 2009!
Q4 2009!
Q1 2010!
Q2 2010!
Q3 2010!
Q4 2010!
Q1 2011!
Q2 2011!
Q3 2011!
Q4 2011!
Q1 2012!
Q2 2012!
Q3 2012!
Q4 2012!
Q1 2013!
Q2 2013!
Q3 2013!
Q4 2013!
Q1 2014!
Q2 2014!
Q3 2014!
• Source: Ericsson Mobility Report, Nov 2014
We Are Social
@wearesocialsg • 44
MOBILE COMMERCE
JAN 2015
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
%! 7 3
%! 7 2
%! 7 2
%! 3 2
%! 3 2
%! 0 2
%! 9 1
%! 9 1
%! 8 1
%! 8 1
%! 7 1
%! 7 1
%! 6 1
%! 5 1
%! 5 1
%! 5 1
%! 5 1
%! 4 1
%! 4 1
%! 3 1
%! 2 1
%! 1 1
%! 1 1
%! 1 1
%! 9
%! 9
%! 8
%! 6
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
L I Z A R B
A S S U R
A B A R A
I
Y E K R U T
I
E C N A R F
A D A N A C
O C X E M
M A N T E V
D N A L O P
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
S E N P P I L I H P
E R O P A G N S
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
We Are Social
@wearesocialsg • 45
MOBILE BROADBAND
JAN 2015
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
NORTH AMERICA
EAST EUROPE
WEST EUROPE
53%!
85%!
85%!
21%!
CENTRAL ASIA
53%!
EAST ASIA
34%!
8%!
31%!
CENTRAL AMERICA
MIDDLE EAST
48%!
SOUTHEAST ASIA
SOUTH ASIA
16%!
57%!
AFRICA
84%!
GLOBAL AVERAGE: 38%
SOUTH AMERICA
OCEANIA
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 46
MOBILE BROADBAND
JAN 2015
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
%! 3 2 1
%! 8 1 1
%! 4 1 1
%! 4 1 1
%! 2 1 1
%! 1 1 1
%! 0 1 1
%! 6 0 1
%! 1 9
%! 7 8
%! 7 8
%! 6 8
%! 4 8
%! 8 7
%! 6 7
%! 0 7
%! 7 6
%! 0 6
%! 9 5
%! 5 5
%! 5 5
%! 3 5
%! 8 4
%! 4 4
%! 1 4
%! 8 3
%! 7 3
%! 6 3
%! 5 3
%! 8
%! 3 1
I
I
I
I
I
I
I
K U
I
I
E A U
A S U
I
I
Y L A T I
A D N
I
N A P S
N A P A J
A N H C
I
L I Z A R B
T P Y G E
A B A R A
A S S U R
I
Y E K R U T
I
E C N A R F
A R E G N
O C X E M
D N A L O P
A D A N A C
M A N T E V
A S Y A L A M
D N A L I A H T
Y N A M R E G
A I L A R T S U A
A S E N O D N
I
I
A N I T N E G R A
E R O P A G N S
S E N P P I L I H P
G N O K G N O H
D U A S
A E R O K H T U O S
A C R F A H T U O S
E G A R E V A L A B O L G
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social
@wearesocialsg • 47
COUNTRY SNAPSHOTS
We Are Social
@wearesocialsg • 48
ARGENTINA
We Are Social
@wearesocialsg • 49
DIGITAL IN ARGENTINA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
32.3 62.0
URBANISATION: 93%
PENETRATION: 75%
PENETRATION: 60%
vs. POPULATION: 144%
PENETRATION: 46%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
20.0 26.0 43.1 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 50
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
+37% +8% +6% +9%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 51
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 53M 4H 11M 4H 20M 2H 47M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 52
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
32.3M 75% 25.4M 59%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 53
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
73% 24% 3% ~0%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: +79%
YEAR-ON-YEAR: +27%
YEAR-ON-YEAR: 0%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 54
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
26.0M 60% 20M 46%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 55
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
44%!
35%!
32%!
FACEBOOK MESSENGER
GOOGLE+
21%!
SKYPE
16%!
15%!
9%!
9%!
SOCIAL NETWORK
7%!
MESSENGER / CHAT APP / VOIP
BADOO
7%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 56
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
62.0M 144% 71% 29% 38%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 57
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
40% 34% 25% 23% 19%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 58
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47% 37% 24% 17%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 59
AUSTRALIA
We Are Social
@wearesocialsg • 60
DIGITAL IN AUSTRALIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
30.0 21.2
URBANISATION: 89%
PENETRATION: 89%
PENETRATION: 57%
vs. POPULATION: 127%
PENETRATION: 51%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
12.0 13.6 23.7 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 61
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+17% +6% +23% +11%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 62
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 03M 1H 32M 2H 04M 2H 47M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 63
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
21.2M 89% 12.9M 54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 64
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
61% 26% 13% 0.1%
YEAR-ON-YEAR: -14%
YEAR-ON-YEAR: +51%
YEAR-ON-YEAR: +11%
YEAR-ON-YEAR: +43%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 65
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
13.6M 57% 12.0M 51%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 66
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
40%!
18%!
FACEBOOK MESSENGER
14%!
GOOGLE+
13%!
SKYPE
13%!
10%!
10%!
9%!
SOCIAL NETWORK
8%!
MESSENGER / CHAT APP / VOIP
TUMBLR
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 67
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
30.0M 127% 35% 65% 90%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 68
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
27% 23% 16% 16% 28%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 69
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
51% 51% 20% 15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 70
BRAZIL
We Are Social
@wearesocialsg • 71
DIGITAL IN BRAZIL
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
276M 110M
URBANISATION: 91%
PENETRATION: 54%
PENETRATION: 47%
vs. POPULATION: 135%
PENETRATION: 38%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
78M 96M 204M MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 72
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
+10% +12% +3% +15%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 73
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 26M 3H 47M 3H 47M 2H 49M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 74
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
110M 54% 79M 39%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 75
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
77% 20% 3% 0.1%
YEAR-ON-YEAR: -12%
YEAR-ON-YEAR: +109%
YEAR-ON-YEAR: +1%
YEAR-ON-YEAR: +20%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 76
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
96M 47% 78M 38%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 77
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
25%!
24%!
22%!
FACEBOOK MESSENGER
SKYPE
14%!
GOOGLE+
13%!
11%!
10%!
9%!
SOCIAL NETWORK
6%!
MESSENGER / CHAT APP / VOIP
BADOO
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 78
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
276M 135% 78% 22% 56%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 79
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
23% 23% 17% 18% 18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 80
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
37% 36% 22% 15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 81
CANADA
We Are Social
@wearesocialsg • 82
DIGITAL IN CANADA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
33.0M 29.0M
URBANISATION: 81%
PENETRATION: 93%
PENETRATION: 56%
vs. POPULATION: 81%
PENETRATION: 45%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
16.2M 20.0M 35.7M MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 83
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
+11% +5% +10% +5%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 84
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 37M 1H 52M 2H 04M 2H 38M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 85
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
33.0M 93% 19.4M 54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 86
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
70% 17% 12% 0.3%
YEAR-ON-YEAR: -10%
YEAR-ON-YEAR: +41%
YEAR-ON-YEAR: +33%
YEAR-ON-YEAR: +18%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 87
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
20.0M 56% 16.2M 45%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 88
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
47%!
23%!
19%!
FACEBOOK MESSENGER
16%!
GOOGLE+
15%!
SKYPE
13%!
12%!
12%!
SOCIAL NETWORK
TUMBLR
8%!
MESSENGER / CHAT APP / VOIP
SNAPCHAT
7%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 89
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
29.0M 81% 15% 85% 73%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 90
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
24% 27% 21% 17% 24%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 91
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
54% 49% 20% 13%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 92
CHINA
We Are Social
@wearesocialsg • 93
DIGITAL IN CHINA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
1,300 642
URBANISATION: 54%
PENETRATION: 47%
PENETRATION: 46%
vs. POPULATION: 95%
PENETRATION: 37%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
506 629 1,367 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 94
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+9% +1% +8% +26%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 95
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 52M 2H 35M 1H 42M 1H 27M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 96
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
642M 47% 565M 41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 97
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
76% 21% 3% 0%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: +121%
YEAR-ON-YEAR: +12%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 98
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
629M 46% 506M 37%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 99
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
30%!
25%!
SINA WEIBO
QZONE
25%!
21%!
TENCENT WEIBO
YOUKU
19%!
TUDOU
15%!
RENREN
12%!
GOOGLE+
10%!
SOCIAL NETWORK
9%!
MESSENGER / CHAT APP / VOIP
KAIXIN
9%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 100
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
1.3B 95% 79% 21% 46%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 101
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
21% 22% 25% 19% 26%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 102
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
30% 37% 25% 27%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 103
EGYPT
We Are Social
@wearesocialsg • 104
DIGITAL IN EGYPT
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
98.8 46.2
URBANISATION: 44%
PENETRATION: 53%
PENETRATION: 25%
vs. POPULATION: 113%
PENETRATION: 19%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
16.6 22.0 87.8 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 105
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
+25% +33% +2% +32%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 106
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
74% 23% 3% 0%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: +78%
YEAR-ON-YEAR: +25%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 107
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
22.0M 25% 16.6M 19%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 108
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
98.8M 113% 96% 4% 32%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 109
FRANCE
We Are Social
@wearesocialsg • 110
DIGITAL IN FRANCE
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
55.4 64.2
URBANISATION: 86%
PENETRATION: 84%
PENETRATION: 45%
vs. POPULATION: 97%
PENETRATION: 36%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
24.0 30.0 66.1 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 111
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+2% +7% -11% +20%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 112
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 53M 1H 17M 2H 00M 3H 10M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 113
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
55.4M 84% 29.4M 45%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 114
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
77% 15% 8% 0.3%
YEAR-ON-YEAR: -8%
YEAR-ON-YEAR: +66%
YEAR-ON-YEAR: +17%
YEAR-ON-YEAR: +45%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 115
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
30.0M 45% 24.0M 36%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 116
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
32%!
GOOGLE+
10%!
9%!
7%!
FACEBOOK MESSENGER
5%!
4%!
COPAINS D'AVANT
4%!
SKYPE
4%!
SOCIAL NETWORK
BADOO
3%!
MESSENGER / CHAT APP / VOIP
VIADEO
3%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 117
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
64.2M 97% 21% 79% 69%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 118
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
20% 16% 15% 15% 18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 119
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
44% 49% 14% 12%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 120
GERMANY
We Are Social
@wearesocialsg • 121
DIGITAL IN GERMANY
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
111.6 71.7
URBANISATION: 74%
PENETRATION: 89%
PENETRATION: 35%
vs. POPULATION: 138%
PENETRATION: 30%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
24.0 28.0 80.8 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 122
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+5% 0% +4% +9%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 123
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 41M 1H 52M 2H 03M 2H 56M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 124
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
71.7M 89% 39.2M 48%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 125
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
75% 18% 7% 0.4%
YEAR-ON-YEAR: -10%
YEAR-ON-YEAR: +60%
YEAR-ON-YEAR: +30%
YEAR-ON-YEAR: +36%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 126
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
28.0M 35% 24.0M 30%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 127
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
28%!
26%!
15%!
FACEBOOK MESSENGER
SKYPE
9%!
7%!
GOOGLE+
7%!
SHAZAM
4%!
4%!
SOCIAL NETWORK
4%!
MESSENGER / CHAT APP / VOIP
TUMBLR
4%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 128
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
111.6M 138% 47% 53% 63%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 129
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
22% 21% 18% 9% 20%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 130
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47% 63% 18% 20%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 131
HONG KONG
We Are Social
@wearesocialsg • 132
DIGITAL IN HONG KONG
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
12.70 5.75
URBANISATION: 100%
PENETRATION: 79%
PENETRATION: 64%
vs. POPULATION: 176%
PENETRATION: 58%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
4.20 4.60 7.23 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 133
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+10% +5% -23% +11%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 134
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 25M 2H 18M 1H 50M 1H 49M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 135
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
5.75M 79% 4.65M 64%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 136
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
67% 26% 7% 0%
YEAR-ON-YEAR: -10%
YEAR-ON-YEAR: +45%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 137
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
4.60M 64% 4.20M 58%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 138
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
41%!
33%!
23%!
FACEBOOK MESSENGER
23%!
LINE
14%!
SKYPE
13%!
GOOGLE+
12%!
11%!
SOCIAL NETWORK
10%!
MESSENGER / CHAT APP / VOIP
6%!
SINA WEIBO
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 139
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
12.7M 176% 42% 58% 70%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 140
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
35% 36% 32% 26% 29%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 141
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
38% 39% 26% 23%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 142
INDIA
We Are Social
@wearesocialsg • 143
DIGITAL IN INDIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
946 243
URBANISATION: 31%
PENETRATION: 19%
PENETRATION: 9%
vs. POPULATION: 75%
PENETRATION: 8%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
100 118 1,265 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 144
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+14% +31% +6% +39%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 145
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 04M 3H 24M 2H 31M 1H 58M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 146
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
243M 19% 200M 16%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 147
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
27% 72% 1% 0%
YEAR-ON-YEAR: -19%
YEAR-ON-YEAR: +9%
YEAR-ON-YEAR: +19%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 148
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
118M 9% 100M 8%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 149
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
11%!
9%!
FACEBOOK MESSENGER
8%!
SKYPE
8%!
GOOGLE+
7%!
6%!
5%!
5%!
SOCIAL NETWORK
4%!
MESSENGER / CHAT APP / VOIP
VIBER
4%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 150
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
946M 75% 95% 5% 11%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 151
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
10% 10% 8% 8% 9%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 152
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
13% 14% 9% 9%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 153
INDONESIA
We Are Social
@wearesocialsg • 154
DIGITAL IN INDONESIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
308.2 72.7
URBANISATION: 51%
PENETRATION: 28%
PENETRATION: 28%
vs. POPULATION: 121%
PENETRATION: 24%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
62.0 72.0 255.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 155
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
0% +16% +9% +19%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 156
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 10M 2H 52M 2H 29M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 157
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
72.7M 28% 54.0M 21%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 158
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
45% 50% 4% 0%
YEAR-ON-YEAR: -25%
YEAR-ON-YEAR: +39%
YEAR-ON-YEAR: +14%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 159
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
72.0M 28% 62.0M 24%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 160
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
14%!
12%!
11%!
9%!
FACEBOOK MESSENGER
GOOGLE+
9%!
7%!
7%!
SKYPE
6%!
SOCIAL NETWORK
6%!
MESSENGER / CHAT APP / VOIP
LINE
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 161
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
308.2M 121% 99% 1% 34%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 162
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
14% 11% 10% 9% 11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 163
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
18% 16% 11% 9%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 164
ITALY
We Are Social
@wearesocialsg • 165
DIGITAL IN ITALY
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
82.3 36.6
URBANISATION: 68%
PENETRATION: 60%
PENETRATION: 46%
vs. POPULATION: 135%
PENETRATION: 36%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
22.0 28.0 60.8 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 166
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+3% +8% -15% +11%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 167
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 28M 2H 12M 2H 30M 2H 39M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 168
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
36.6M 60% 25.8M 43%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 169
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
74% 17% 8% 0.4%
YEAR-ON-YEAR: -7%
YEAR-ON-YEAR: +16%
YEAR-ON-YEAR: +42%
YEAR-ON-YEAR: +529%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 170
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
28.0M 46% 22.0M 36%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 171
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
25%!
24%!
17%!
FACEBOOK MESSENGER
SKYPE
14%!
SHAZAM
11%!
10%!
GOOGLE+
10%!
6%!
SOCIAL NETWORK
5%!
MESSENGER / CHAT APP / VOIP
5%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 172
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
82.3M 135% 84% 16% 67%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 173
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
23% 26% 16% 16% 16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 174
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
39% 39% 20% 16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 175
JAPAN
We Are Social
@wearesocialsg • 176
DIGITAL IN JAPAN
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
155.6 109.6
URBANISATION: 91%
PENETRATION: 86%
PENETRATION: 19%
vs. POPULATION: 122%
PENETRATION: 17%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
22.0 24.0 127.1 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 177
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+9% +9% +12% +15%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 178
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 07M 0H 59M 0H 40M 2H 17M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 179
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
109.6M 86% 43.6M 34%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 180
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
65% 30% 5% 0.2%
YEAR-ON-YEAR: -12%
YEAR-ON-YEAR: +36%
YEAR-ON-YEAR: +22%
YEAR-ON-YEAR: -18%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 181
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
24.0M 19% 22.0M 17%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 182
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
16%!
13%!
MIXI
4%!
LINE
3%!
GOOGLE+
2%!
SKYPE
2%!
MOBAGE
1%!
GREE
1%!
SOCIAL NETWORK
1%!
MESSENGER / CHAT APP / VOIP
<1%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 183
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
155.6M 122% 1% 99% 96%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 184
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
7% 5% 7% 10% 8%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 185
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
43% 40% 11% 6%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 186
MALAYSIA
We Are Social
@wearesocialsg • 187
DIGITAL IN MALAYSIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
20.1 41.8
URBANISATION: 73%
PENETRATION: 66%
PENETRATION: 55%
vs. POPULATION: 137%
PENETRATION: 49%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
15.0 16.8 30.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 188
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+5% +8% +1% +15%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 189
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 04M 3H 39M 3H 27M 2H 24M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 190
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
20.1M 66% 16.5M 54%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 191
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
57% 35% 8% 0%
YEAR-ON-YEAR: -17%
YEAR-ON-YEAR: +45%
YEAR-ON-YEAR: +5%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 192
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
16.8M 55% 15.0M 49%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 193
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
38%!
32%!
29%!
FACEBOOK MESSENGER
GOOGLE+
21%!
19%!
18%!
15%!
SKYPE
13%!
SOCIAL NETWORK
11%!
MESSENGER / CHAT APP / VOIP
10%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 194
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
41.8M 137% 77% 23% 57%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 195
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
33% 28% 24% 22% 27%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 196
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
40% 37% 24% 19%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 197
MEXICO
We Are Social
@wearesocialsg • 198
DIGITAL IN MEXICO
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
102.0 59.2
URBANISATION: 78%
PENETRATION: 49%
PENETRATION: 46%
vs. POPULATION: 84%
PENETRATION: 40%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
48.0 56.0 121.0 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 199
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
+34% +12% +1% +4%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 200
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 02M 3H 58M 3H 52M 2H 22M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 201
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
59.2M 49% 48.7M 40%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 202
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
61% 32% 7% 0.2%
YEAR-ON-YEAR: -23%
YEAR-ON-YEAR: +103%
YEAR-ON-YEAR: +26%
YEAR-ON-YEAR: +42%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 203
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
56.0M 46% 48.0M 40%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 204
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
28%!
26%!
24%!
FACEBOOK MESSENGER
GOOGLE+
17%!
15%!
SKYPE
14%!
9%!
8%!
SOCIAL NETWORK
8%!
MESSENGER / CHAT APP / VOIP
LINE
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 205
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
102.0M 84% 85% 15% 42%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 206
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
28% 25% 19% 17% 16%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 207
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
27% 24% 18% 14%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 208
NIGERIA
We Are Social
@wearesocialsg • 209
DIGITAL IN NIGERIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
138.0 70.3
URBANISATION: 50%
PENETRATION: 38%
PENETRATION: 7%
vs. POPULATION: 75%
PENETRATION: 7%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
12.4 13.6 183.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 210
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+26% +21% +21% [N/A]
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 211
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
20% 76% 5% 0%
YEAR-ON-YEAR: -5%
YEAR-ON-YEAR: -
YEAR-ON-YEAR: +28%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 212
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
13.6M 7% 12.4M 7%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 213
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
138.0M 75% 97% 3% 17%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 214
THE PHILIPPINES
We Are Social
@wearesocialsg • 215
DIGITAL IN THE PHILIPPINES
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
114.6 44.2
URBANISATION: 49%
PENETRATION: 44%
PENETRATION: 40%
vs. POPULATION: 114%
PENETRATION: 32%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
32.0 40.0 100.8 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 216
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+18% +18% +7% +33%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 217
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
6H 17M 3H 19M 4H 15M 2H 47M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 218
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
44.2M 44% 32.0M 32%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 219
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
71% 21% 9% 0%
YEAR-ON-YEAR: -13%
YEAR-ON-YEAR: +70%
YEAR-ON-YEAR: +38%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 220
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
40.0M 40% 32.0M 32%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 221
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
21%!
20%!
FACEBOOK MESSENGER
SKYPE
17%!
GOOGLE+
13%!
13%!
VIBER
12%!
9%!
9%!
SOCIAL NETWORK
7%!
MESSENGER / CHAT APP / VOIP
KAKAO TALK
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 222
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
114.6M 114% 96% 4% 42%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 223
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
19% 19% 15% 13% 14%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 224
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
24% 21% 15% 11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 225
POLAND
We Are Social
@wearesocialsg • 226
DIGITAL IN POLAND
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
56.5 25.7
URBANISATION: 61%
PENETRATION: 67%
PENETRATION: 34%
vs. POPULATION: 147%
PENETRATION: 24%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
9.2 13.0 38.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 227
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+3% +8% +11% +28%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 228
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 51M 1H 49M 2H 05M 2H 44M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 229
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
25.7M 67% 15.9M 41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 230
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
52% 46% 3% ~0%
YEAR-ON-YEAR: -39%
YEAR-ON-YEAR: +277%
YEAR-ON-YEAR: +13%
YEAR-ON-YEAR: -40%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 231
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
13.0M 34% 9.2M 24%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 232
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
35%!
GOOGLE+
19%!
NK.PL
10%!
10%!
SKYPE
7%!
6%!
FACEBOOK MESSENGER
5%!
BADOO
5%!
SOCIAL NETWORK
5%!
MESSENGER / CHAT APP / VOIP
5%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 233
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
56.5M 147% 49% 51% 57%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 234
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
16% 14% 12% 13% 20%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 235
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
37% 44% 16% 14%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 236
RUSSIA
We Are Social
@wearesocialsg • 237
DIGITAL IN RUSSIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
245.2 87.5
URBANISATION: 74%
PENETRATION: 60%
PENETRATION: 46%
vs. POPULATION: 168%
PENETRATION: 26%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
38.2 67.0 146.3 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 238
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+15% +10% -6% [N/A]
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 239
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 47M 1H 42M 2H 38M 2H 29M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 240
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
87.5M 60% 47.7M 33%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 241
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
82% 12% 6% 0%
YEAR-ON-YEAR: -5%
YEAR-ON-YEAR: +41%
YEAR-ON-YEAR: +17%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 242
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
67.0M 46% 38.2M 26%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 243
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
VK
28%!
ODNOKLASSNIKI
24%!
18%!
GOOGLE+
15%!
SKYPE
12%!
10%!
7%!
VIBER
5%!
SOCIAL NETWORK
5%!
MESSENGER / CHAT APP / VOIP
4%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 244
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
245.2M 168% 82% 18% 33%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 245
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
13% 14% 8% 11% 10%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 246
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
38% 30% 13% 8%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 247
SAUDI ARABIA
We Are Social
@wearesocialsg • 248
DIGITAL IN SAUDI ARABIA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
18.3 54.5
URBANISATION: 82%
PENETRATION: 58%
PENETRATION: 29%
vs. POPULATION: 173%
PENETRATION: 25%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
8.0 9.2 31.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 249
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
+28% +21% +3% +14%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 250
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 14M 4H 13M 3H 02M 2H 15M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 251
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
18.3M 58% 14.7M 47%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 252
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
46% 48% 6% 0.1%
YEAR-ON-YEAR: -16%
YEAR-ON-YEAR: +31%
YEAR-ON-YEAR: -29%
YEAR-ON-YEAR: +200%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 253
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
9.2M 29% 8.0M 25%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 254
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
22%!
21%!
19%!
GOOGLE+
15%!
13%!
FACEBOOK MESSENGER
SKYPE
13%!
13%!
10%!
SOCIAL NETWORK
10%!
MESSENGER / CHAT APP / VOIP
BADOO
8%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 255
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
54.5M 173% 80% 20% 66%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 256
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
29% 27% 17% 17% 18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 257
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
28% 25% 19% 15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 258
SINGAPORE
We Are Social
@wearesocialsg • 259
DIGITAL IN SINGAPORE
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
4.45 8.30
URBANISATION: 100%
PENETRATION: 81%
PENETRATION: 66%
vs. POPULATION: 152%
PENETRATION: 59%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
3.20 3.60 5.47 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 260
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+12% +13% +3% +14%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 261
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 41M 2H 18M 2H 27M 1H 53M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 262
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
4.45M 81% 3.54M 65%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 263
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
56% 34% 9% 0%
YEAR-ON-YEAR: -14%
YEAR-ON-YEAR: +34%
YEAR-ON-YEAR: +8%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 264
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
3.60M 66% 3.20M 59%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 265
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
46%!
39%!
24%!
FACEBOOK MESSENGER
15%!
SKYPE
15%!
GOOGLE+
14%!
14%!
14%!
SOCIAL NETWORK
13%!
MESSENGER / CHAT APP / VOIP
LINE
11%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 266
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
8.30M 152% 42% 58% 70%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 267
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
38% 34% 26% 26% 33%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 268
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
47% 46% 28% 23%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 269
SOUTH AFRICA
We Are Social
@wearesocialsg • 270
DIGITAL IN SOUTH AFRICA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
24.9 79.1
URBANISATION: 62%
PENETRATION: 46%
PENETRATION: 22%
vs. POPULATION: 146%
PENETRATION: 20%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
10.6 11.8 54.0 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 271
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+24% +20% +16% [N/A]
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 272
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 04M 3H 10M 2H 39M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 273
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
24.9M 46% 20.9M 39%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 274
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
32% 61% 7% ~0%
YEAR-ON-YEAR: -11%
YEAR-ON-YEAR: +4%
YEAR-ON-YEAR: +33%
YEAR-ON-YEAR: +200%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 275
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
11.8M 22% 10.6M 20%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 276
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
31%!
26%!
19%!
FACEBOOK MESSENGER
GOOGLE+
15%!
13%!
12%!
SKYPE
11%!
9%!
SOCIAL NETWORK
8%!
MESSENGER / CHAT APP / VOIP
7%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 277
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
79.1M 146% 83% 17% 36%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 278
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
29% 23% 14% 16% 21%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 279
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
31% 23% 17% 11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 280
SOUTH KOREA
We Are Social
@wearesocialsg • 281
DIGITAL IN SOUTH KOREA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
45.3 56.0
URBANISATION: 91%
PENETRATION: 90%
PENETRATION: 30%
vs. POPULATION: 111%
PENETRATION: 27%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
13.4 15.0 50.4 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 282
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+10% +15% +4% +18%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 283
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 22M 1H 47M 1H 16M 2H 13M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 284
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
45.3M 90% 32.4M 64%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 285
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
70% 29% 1% 0%
YEAR-ON-YEAR: -3%
YEAR-ON-YEAR: +5%
YEAR-ON-YEAR: +56%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 286
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
15.0M 30% 13.4M 27%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 287
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
KAKAO TALK
39%!
26%!
17%!
FACEBOOK MESSENGER
13%!
LINE
9%!
GOOGLE+
8%!
7%!
6%!
SOCIAL NETWORK
6%!
MESSENGER / CHAT APP / VOIP
TUMBLR
5%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 288
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
56.0M 111% 6% 94% 99%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 289
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
32% 27% 29% 30% 38%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 290
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
59% 62% 41% 37%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 291
SPAIN
We Are Social
@wearesocialsg • 292
DIGITAL IN SPAIN
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
50.3 35.7
URBANISATION: 77%
PENETRATION: 77%
PENETRATION: 47%
vs. POPULATION: 108%
PENETRATION: 38%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
17.8 22.0 46.5 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 293
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+5% +12% -10% +16%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 294
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 58M 1H 51M 1H 54M 2H 31M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 295
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
35.7M 77% 29.0M 62%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 296
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
63% 29% 8% 0.1%
YEAR-ON-YEAR: -19%
YEAR-ON-YEAR: +89%
YEAR-ON-YEAR: +13%
YEAR-ON-YEAR: +38%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 297
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
22.0M 47% 17.8M 38%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 298
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
42%!
33%!
20%!
FACEBOOK MESSENGER
17%!
SKYPE
12%!
GOOGLE+
11%!
10%!
SHAZAM
9%!
SOCIAL NETWORK
9%!
MESSENGER / CHAT APP / VOIP
7%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 299
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
50.3M 108% 31% 69% 65%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 300
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
35% 29% 22% 18% 28%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 301
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
42% 44% 24% 17%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 302
THAILAND
We Are Social
@wearesocialsg • 303
DIGITAL IN THAILAND
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
23.9 97.0
URBANISATION: 34%
PENETRATION: 37%
PENETRATION: 49%
vs. POPULATION: 150%
PENETRATION: 43%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
28.0 32.0 64.9 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 304
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
0% +33% +15% +27%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 305
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 27M 4H 06M 3H 46M 2H 46M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 306
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
23.9M 37% 17.7M 27%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 307
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
56% 36% 8% 0%
YEAR-ON-YEAR: -19%
YEAR-ON-YEAR: +59%
YEAR-ON-YEAR: -3%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 308
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
32.0M 49% 28.0M 43%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 309
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
19%!
GOOGLE+
13%!
10%!
10%!
8%!
FACEBOOK MESSENGER
LINE
7%!
6%!
5%!
SOCIAL NETWORK
BADOO
5%!
MESSENGER / CHAT APP / VOIP
MYSPACE
5%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 310
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
97.0M 150% 86% 14% 75%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 311
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
12% 16% 12% 11% 11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 312
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
19% 18% 12% 11%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 313
TURKEY
We Are Social
@wearesocialsg • 314
DIGITAL IN TURKEY
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
69.6 37.7
URBANISATION: 72%
PENETRATION: 49%
PENETRATION: 52%
vs. POPULATION: 91%
PENETRATION: 42%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
32.0 40.0 76.7 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 315
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
+5% +11% +2% +14%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 316
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 37M 2H 51M 2H 56M 2H 17M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 317
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
37.7M 49% 31.7M 41%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 318
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
68% 28% 4% ~0%
YEAR-ON-YEAR: -15%
YEAR-ON-YEAR: +62%
YEAR-ON-YEAR: +37%
YEAR-ON-YEAR: +100%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 319
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
40.0M 52% 32.0M 42%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 320
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
26%!
23%!
21%!
FACEBOOK MESSENGER
17%!
GOOGLE+
14%!
SKYPE
13%!
12%!
8%!
SOCIAL NETWORK
7%!
MESSENGER / CHAT APP / VOIP
VIBER
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 321
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
69.6M 91% 58% 42% 66%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 322
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
24% 28% 22% 22% 25%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 323
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
35% 33% 24% 19%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 324
UNITED ARAB EMIRATES
We Are Social
@wearesocialsg • 325
DIGITAL IN THE UAE
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
16.60 8.81
URBANISATION: 84%
PENETRATION: 92%
PENETRATION: 56%
vs. POPULATION: 173%
PENETRATION: 48%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
4.60 5.40 9.58 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 326
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
+95% +23% +21% +21%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 327
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 06M 3H 45M 3H 35M 2H 04M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 328
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
8.81M 92% 7.27M 76%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 329
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
44% 50% 6% ~0%
YEAR-ON-YEAR: -33%
YEAR-ON-YEAR: +84%
YEAR-ON-YEAR: -21%
YEAR-ON-YEAR: +100%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 330
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
5.40M 56% 4.60M 48%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 331
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SKYPE
51%!
49%!
43%!
FACEBOOK MESSENGER
39%!
GOOGLE+
27%!
27%!
24%!
VIBER
22%!
SOCIAL NETWORK
21%!
MESSENGER / CHAT APP / VOIP
18%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 332
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
16.6M 173% 86% 14% 64%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 333
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
52% 45% 33% 31% 31%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 334
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
50% 45% 33% 27%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 335
UNITED KINGDOM
We Are Social
@wearesocialsg • 336
DIGITAL IN THE UK
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
74.8 57.3
URBANISATION: 80%
PENETRATION: 89%
PENETRATION: 59%
vs. POPULATION: 117%
PENETRATION: 50%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
32.0 38.0 64.1 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
@wearesocialsg • 337
JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
+4% +6% -9% +7%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
@wearesocialsg • 338
JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
3H 59M 1H 52M 2H 13M 3H 05M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
We Are Social
@wearesocialsg • 339
INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
57.3M 89% 36.9M 58%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
@wearesocialsg • 340
JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
58% 27% 15% 0.4%
YEAR-ON-YEAR: -12%
YEAR-ON-YEAR: +18%
YEAR-ON-YEAR: +31%
YEAR-ON-YEAR: +32%
• Source: StatCounter, Q1 2015
We Are Social
@wearesocialsg • 341
JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
38.0M 59% 32.0M 50%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
@wearesocialsg • 342
JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
43%!
23%!
FACEBOOK MESSENGER
19%!
18%!
SKYPE
13%!
GOOGLE+
12%!
9%!
9%!
SOCIAL NETWORK
8%!
MESSENGER / CHAT APP / VOIP
SNAPCHAT
6%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
We Are Social
@wearesocialsg • 343
MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
74.8M 117% 41% 59% 74%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
We Are Social
@wearesocialsg • 344
JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
30% 24% 17% 15% 24%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 345
JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
58% 64% 22% 18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
@wearesocialsg • 346
UNITED STATES OF AMERICA
We Are Social
@wearesocialsg • 347
DIGITAL IN THE USA
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
280 329
URBANISATION: 82%
PENETRATION: 87%
PENETRATION: 58%
vs. POPULATION: 103%
PENETRATION: 50%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
160 186 320 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
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JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
+10% +4% 0.4% +4%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
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JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
4H 55M 2H 27M 2H 43M 3H 40M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
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INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
280M 87% 170M 53%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
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JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
65% 25% 10% 0.3%
YEAR-ON-YEAR: -8%
YEAR-ON-YEAR: +24%
YEAR-ON-YEAR: +7%
YEAR-ON-YEAR: +9%
• Source: StatCounter, Q1 2015
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JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
186M 58% 160M 50%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
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JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
42%!
20%!
FACEBOOK MESSENGER
19%!
17%!
GOOGLE+
14%!
13%!
11%!
SKYPE
10%!
SOCIAL NETWORK
TUMBLR
8%!
MESSENGER / CHAT APP / VOIP
SNAPCHAT
7%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
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MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
329M 103% 24% 76% 85%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
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JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
27% 29% 22% 20% 24%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
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JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
55% 56% 24% 18%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
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VIETNAM
We Are Social
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DIGITAL IN VIETNAM
JAN 2015
A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
TOTAL POPULATION
ACTIVE INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
ACTIVE MOBILE SOCIAL ACCOUNTS
128.3 39.8
URBANISATION: 31%
PENETRATION: 44%
PENETRATION: 31%
vs. POPULATION: 141%
PENETRATION: 26%
FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS
24.0 28.0 90.7 MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
We Are Social
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JAN 2015 ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS
GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS
GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
+10% +40% -4% +41%
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
We Are Social
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JAN 2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS)
AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS)
AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS)
AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV)
5H 10M 2H 41M 3H 04M 1H 48M
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
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INTERNET USE
JAN 2015
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER OF ACTIVE INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS
MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
39.8M 44% 32.4M 36%
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
We Are Social
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JAN 2015 SHARE OF WEB TRAFFIC
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS
SHARE OF WEB PAGE VIEWS: MOBILE PHONES
SHARE OF WEB PAGE VIEWS: TABLETS
SHARE OF WEB PAGE VIEWS: OTHER DEVICES
76% 20% 4% 0%
YEAR-ON-YEAR: +1%
YEAR-ON-YEAR: -3%
YEAR-ON-YEAR: -4%
YEAR-ON-YEAR: -
• Source: StatCounter, Q1 2015
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JAN 2015 SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION
#
#
28.0M 31% 24.0M 26%
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
We Are Social
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JAN 2015 TOP ACTIVE SOCIAL PLATFORMS
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
21%!
14%!
FACEBOOK MESSENGER
GOOGLE+
13%!
SKYPE
12%!
VIBER
9%!
8%!
5%!
5%!
SOCIAL NETWORK
5%!
MESSENGER / CHAT APP / VOIP
BADOO
4%!
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
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MOBILE PHONES
JAN 2015
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G)
TOTAL NUMBER OF MOBILE SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID
#
128.3M 141% 89% 11% 26%
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
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JAN 2015 MOBILE ACTIVITIES
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE
PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE
PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH
PERCENTAGE OF THE POPULATION USING MOBILE BANKING
$
24% 22% 18% 16% 14%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
We Are Social
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JAN 2015 E-COMMERCE BY DEVICE
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH
PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH
27% 24% 18% 15%
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
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CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015
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SPECIAL THANKS
We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL COVERAGE
37 MARKETS & 200,000 INTERVIEWS PER YEAR
QUARTERLY DATA COLLECTION
TOTAL DEVICE COVERAGE
Find out more: http://www.globalwebindex.net/
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SPECIAL THANKS
We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report:
GSMA INTELLIGENCE!
ERICSSON MOBILITY!
STAT COUNTER!
AKAMAI TECHNOLOGIES!
We Are Social
@wearesocialsg • 371
SOURCES USED IN THIS REPORT
Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015.
Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014).
Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014.
Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014).
Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
We Are Social
@wearesocialsg • 372
GET IN TOUCH WITH OUR TEAMS
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BRASIL
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@wearesocialsg • 372
GET IN TOUCH WITH OUR TEAMS
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@wearesocialsg • 373
WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
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WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
