Giới thiệu tài liệu
Course Title: Marketing Quốc tế (International Marketing)
This academic course provides an overview of key concepts and strategies within international marketing, covering areas such as market research, segmentation, positioning, branding, advertising, sales promotion, distribution, pricing, cultural differences, and market trends.
Đối tượng sử dụng
This document is primarily intended for students enrolled in an academic program focused on business and marketing, as well as professionals and researchers interested in furthering their knowledge of international marketing.
Nội dung tóm tắt
This document presents a comprehensive outline for an academic course titled Marketing Quốc tế (International Marketing). The course is designed to provide students with a thorough understanding of international marketing principles and strategies. Key topics covered include market research, segmentation, positioning, branding, advertising, sales promotion, distribution, pricing, cultural differences, and market trends. The course is structured into 16 sessions, each focusing on a specific topic or theme. Assessment for the course involves individual assignments, group presentations, and a final exam. The course instructor is Lê Thị Ngọc Tú, who can be contacted at tu.ltn@ou.edu.vn.
