
http://www.iaeme.com/IJM/index.asp 64 editor@iaeme.com
International Journal of Management (IJM)
Volume 9, Issue 2, March–April 2018, pp. 64–74, Article ID: IJM_09_02_007
Available online at
http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=9&IType=2
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ISSN Print: 0976-6502 and ISSN Online: 0976-6510
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AN EMPIRICAL STUDY OF DIVIDEND EFFECT
THROUGH TWO FOLD IMPACT ON SHARE
PRICE
Dr. A. Shanker Prakash
Assistant Professor, Amity Business School,
Amity University Gwalior, Madhya Pradesh
ABSTRACT
There is abundant study available which studied impact of dividend announcement
on share price but this paper is modeled in different manner as dividend
announcement is not one time process but any company takes several procedural
checks to ensure announcement of dividend from conception to declaration and
declaration to distribution which is segregated into two-fold study in the present
paper. The ASRV and CAAR tests applied on five sample companies which declared
final dividend during 2017. The conclusion suggested that dividend announcement is
regular practice of any company which could not change the leading trend & fashion
to market.
Key words: Two-Fold Study, Dividend Effect, ASRV, CAAR, Final Dividend.
Cite this Article: Dr. A. Shanker Prakash, An Empirical Study of Dividend Effect
Through Two Fold Impact On Share Price, International Journal of Management, 9
(2), 2018, pp. 64–74.
http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=9&IType=2
1. INTRODUCTION
Observing the stock price movement is an area of research that had pulled the attention of
various academicians and scholars time to time. Many economic and non-economic factors
affect the movement of the share price which incorporation is studied through event-study
analysis. A company's liquidity in the present market can be determined by the dividend
announcements made by the company. One of the most meaningful events for research is
dividend announcements. In simple terms dividend is the cost of equity capital to equity
shareholders. Dividend policy has been an issue of interest in financial literature since Joint
Stock Companies came into existence. Where one thought of dividend policy advocates the
impact of dividend announcement on the share price and other thought refutes the previous.
There is an incongruity which becomes evident at this juncture. The incongruity is that
dividend announcements and payment are considered good news, held and hailed as such by
investors and most analyst, whereas dividend cuts and reductions are considered bad news