Một số vấn đề khoa học và thực tiễn nhìn từ thực tế triển khai thử nghiệm mô hình sản phẩm du lịch ban đêm tại tỉnh Bà Rịa - Vũng Tàu

Night-time tourism is increasingly recognized globally and in Vietnam as a crucial driver for enhancing destination competitiveness, extending tourist stays, increasing expenditure, and stimulating economic growth. While major urban centers have seen the development of various night tourism models, rural areas and ethnic minority communities often lack effective and culturally sensitive frameworks. This article addresses this critical gap by examining the practical implementation of a night-time tourism model in Ba Ria – Vung Tau province, with a specific focus on the "Cho Ro Cultural Night." By analyzing this unique initiative, the study aims to highlight the potential for community-based tourism to foster sustainable development and provide insights into night-time tourism in lesser-developed regions, thereby contributing to the broader academic discourse and informing policy decisions.

Policymakers, local government officials, tourism researchers, community development practitioners, cultural heritage organizations, and tourism businesses interested in sustainable and community-based tourism development.

This academic paper delves into the practical implementation of night-time tourism within Ba Ria – Vung Tau province, specifically analyzing the "Cho Ro Cultural Night" model in Tan Lam and Bau Lam communes, Xuyen Moc district. Employing an integrated approach that thoughtfully bridges indigenous culture with community-based tourism, the research utilizes qualitative methods to explore theoretical questions related to peripheral-driven social innovation and the intricate mechanisms of co-creation among local communities, the state, and tourists. The study meticulously identifies initial success factors that underscore the model's viability, alongside institutional and policy barriers hindering its broader development. Findings reveal how the active participation of the Cho Ro community and the preservation of their cultural heritage are central to the model's appeal and sustainability. The article subsequently proposes a sustainable and inclusive development framework for community-led night tourism, emphasizing the vital role of internal community resources while advocating for effective integration of external support. Ultimately, this research provides valuable insights for promoting the testing and replication of similar models, guiding policy development for night tourism in rural and ethnic minority areas nationwide, fostering economic growth, and preserving cultural identity.