1. TỔNG QUAN VỀ QC&KM ADVERTISING & PROMOTION
MỤC TIÊU CHƯƠNG 1
Ý nghĩa, vai trò
của quảng cáo và
khuyến mãi
trong marketing
Tìm hiểu môi
trường quảng
cáo và khuyến
mại trong bối
cảnh hiện tại
Khảo sát những
nét chính yếu
trong lịch sử
ngành quảng cáo
& khuyến mãi
NỘI DUNG CHƯƠNG 1
•Chiến lược Marketing Mix và Marketing Tích hợp (IMC)
1
•Tổng quan về quảng cáo và khuyến mãi
2
•Lịch sử ngành quảng cáo, khuyến mãi
3
•Quảng cáo thế giới và Việt Nam
4
1. MARKETING 4P VÀ IMC
1. Marketing là gì?
2. Tiến trình marketing
3. Marketing 4P
4. Vai trò của QCKM trong Marketing
TỪ SHARE A COKE
![Bài giảng Quảng cáo và trưng bày tại điểm bán: Chương 4 - Nguyễn Quang Dũng, Trần Hồng Nhung [Mới nhất]](https://cdn.tailieu.vn/images/document/thumbnail/2024/20241003/gaupanda055/135x160/4491727939534.jpg)
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