Bài giảng Advertising & promotion (Quảng cáo - Khuyến mãi): Chương 2 - ThS. Nguyễn Tường Huy

Learning Guide on Advertising & Promotion (Marketing - Sales Promotion): Chapter 2 - Types of Marketing Promotions

Individuals studying marketing, business managers, entrepreneurs, and professionals involved in marketing or sales

This learning guide by ThS. Nguyen Tueong Huy provides comprehensive understanding on the various types of marketing promotions and their specific objectives and contents. It introduces 8 different forms of sales promotion, including online advertising, software advertising, direct mail, video advertising, mobile advertising, email marketing, print media advertising, and product demonstration through digital devices or technology-based tools. Each form has its unique advantages and disadvantages, helping learners choose the most suitable option for their businesses or personal needs. The guide also provides detailed information on building a brand, reaching target customers, and effectively utilizing various promotional methods to achieve desired results.