University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, Copyright © 2022, 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
Chapter 3
Building Website
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, Copyright © 2022, 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
Learning objectives
1. Website benefits
2. How to create a website
3. What makes a good website
4. Practice making a website
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, Copyright © 2022, 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
Questions for marketers
1. What is the primary reason for having a website?
2. Who are the website's targeted customers?
3. What are a website's essential characteristics and
functions to achieve its objectives and satisfy its
audience?
4. What type of content will appear on the website,
and how will it be structured and displayed?
5. How will the website be marketed and advertised
to attract visitors and produce leads or sales?
6. How will the website be measured and monitored
for effectiveness?
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, Copyright © 2022, 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
1. Website benefits
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, Copyright © 2022, 2019, 2016, 2012 Pearson Education, Inc. All Rights Reserved
Website advantages
➢Teamwork (15 minutes)
❖What is a good website?
❖What is a bad website?
❖Find websites to discuss, compare, and explain
why they are good or bad.