University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
Introduction to the course
E-MARKETING
Dr. Tran Van Hai Trieu
Msc. Van Duc Son Ha
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
INTRODUCTION
•Course name: E-Marketing.
•Course length: Completion in 8 weeks.
(19/2/24 –13/4/24)
•Number of credits: 3 (2 Lectures –1 Lab).
•Description.
•Contents.
•Assessment.
•Requirements and Expectations.
•References.
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
DESCRIPTION
•The course helps students to understand the
importance of online in digital age.
•The lecture identifies popular online marketing
channels in Vietnam and Global.
•Students can build and create an online
marketing plan.
•Content instructs students to use relevant
applications for design of landing page and
banner.
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
CONTENTS
•Chapter 1: Introducing digital marketing.
•Chapter 2: Digital marketing planning and strategy.
•Chapter 3: Building website.
•Chapter 4: SEM & SEO.
•Chapter 5: Content marketing.
University of Information Technology –Vietnam National University, Ho Chi Minh City Dr. Tran Van Hai Trieu
Faculty of Information Systems
ASSESSMENT
•Final exam: 50% (multiple choice test + theory).
•Practice: 30%.
✓Practice in lab (5%).
✓Course project (25%).
•Others: 20%
✓Assignments (20%).