MINISTRY OF EDUCATION AND TRAINING
UNIVERSITY OF ECONOMICS HO CHI MINH CITY
--------------------------------
VU THI MAI CHI
DOES CUSTOMER EXPERIENCE ALWAYS BENEFIT
SERVICE COMPANIES? EXAMINING CUSTOMERS’
EPISTEMIC MOTIVATION AND INTERACTION WITH
THE BEAUTY SERVICE CONTEXTS
THE DISSERTATION OF ECONOMIC DOCTOR
Ho Chi Minh city – 2022
MINISTRY OF EDUCATION AND TRAINING
UNIVERSITY OF ECONOMICS HO CHI MINH CITY
--------------------------------
VU THI MAI CHI
DOES CUSTOMER EXPERIENCE ALWAYS BENEFIT
SERVICE COMPANIES? EXAMINING CUSTOMERS’
EPISTEMIC MOTIVATION AND INTERACTION WITH
THE BEAUTY SERVICE CONTEXTS
Major : Business Administration
ID : 9340101
THE DISSERTATION OF ECONOMIC DOCTOR
Academic advisors:
Assoc. Prof. TRAN HA MINH QUAN
Ho Chi Minh city – 2022
DECLARATION OF AUTHENTICITY
I would like to declare that, the thesis “Does customer experience always benefit
service companies? Examining customers’ epistemic motivation and interaction with
service contexts” is my own and conducted with the instruction and advice of Assoc.
Prof. Tran Ha Minh Quan. Apart from the acknowledged references, there are no any
materials previously published or written by another authors, or has not been
previously submitted to any other educational and research programs or institutions.
I take full responsibility for the legality of the whole scientific research process of
this dissertation.
Vu Thi Mai Chi
i
ACKNOWLEDGMENTS
First and foremost, I am sincerely acknowledging the managing boards of Industrial
University of Ho Chi Minh City (IUH) and University of Economics Ho Chi Minh
City (UEH) for offering me the chance of studying PhD and financially supporting
my study.
I would like to thank my supervisor, Assoc. Prof. TRAN HA MINH QUAN makes
me a better reader, a better thinker, and a better writer. His constant guidance,
invaluable suggestions, and deep research insights have immensely shaped this study.
This dissertation would never have been written without their kind and patient
assistance.
I am also very grateful to Assoc. Prof. NGO VIET LIEM for his help with the
valuable comments, suggestions, and ideas.
I would also like to express my deepest appreciation and gratitude to all my kindly
colleagues and friends who had contributed to the completion of this study.
Above all, the dissertation is dedicated to my beloved parents, my son, who have been
encouraging me along the way.