Bài giảng Thiết kế business plan (Kế hoạch kinh doanh): Unit 1

DESIGNING BUSINESS PLAN

Ngô Quý Nhâm Foreign Trade University

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Course content

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F  Introduction to business plan F  Market Analysis F  Business Positioning F  Marketing plan F  Organization plan F  Financial plan

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Unit 01

Introduction to Business Plan

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What is Business Plan?

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The Business Plan

§  An entrepreneur’s proposed business venture

§  The business opportunities and strategy

§  Business strategy

§  The operational and financial details

§  The managers’ skills and abilities.

F  A written summary of:

F  A business plan is the best insurance

against launching a business destined to fail or mismanaging a potentially successful company.

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The Business Plan: Two Essential Functions

1.  Guiding the company by

charting its future course and defining its strategy for following it.

2.  Attracting lenders and

investors who will provide needed capital.

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A Plan Must Pass Three Tests

1. The Reality Test – proving that :

§  A market really does exist for your product or

service.

§  You can actually build or provide it for the cost

estimates in the plan.

2. The Competitive Test – evaluates:

§  A company’s position relative to its competitors. §  Management’s ability to create a company that will

gain an edge over its rivals. 3. The Value Test – proving that:

§  A venture offers investors or lenders an attractive rate of return or a high probability of repayment.

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Why Take the Time to Build a Business Plan?

F  Although building a plan does not

guarantee success, it does increase your chances of succeeding in business.

F  A plan is like a road map that serves as a guide on a journey through unfamiliar, harsh, and dangerous territory. Don’t attempt the trip without a map!

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Key Elements of a Business Plan

F  Executive Summary F  Company Description F  Industry Analysis F  Market Analysis F  Business Strategy F  Description of Products/Services

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Key Elements of a Business Plan

F  Marketing Plan

F  Management Team and Company

Structure

F  Operation Plan

F  Projected Financial Statements

F  Loan or Investment Proposal

§  Summary of Feasibility Analysis, including

customer reaction to the products or services

F  Appendices

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Business Planning Process

Step 1

Identify a business Idea.

Step 2

Step 4

Favorable result / proceed

Prepare a written business plan

Step 3 Conduct full feasibility analysis

Screen/test the idea to determine its preliminary feasibility

Unfavorabl e result / stop or revaluate idea

Step 2

Present the business plan

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F  Remember: No one can create your plan for you. F  Potential lenders want to see financial

projections, but they are more interested in the strategies for reaching those projections.

F  Show how you plan to set your business apart from competitors; don’t fall into the “me too” trap.

F  Identify your target market and offer evidence

that customers for your product or service exist.

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Guidelines for Preparing a Business Plan

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Tips on Preparing a Business Plan

F  Make sure your plan has an

attractive cover. (First impressions are crucial.)!

F  Rid your plan of all spelling and

grammatical errors.

F  Make your plan visually appealing.

F  Include a table of contents to allow

readers to navigate your plan easily.

F  Make it interesting.

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F  Your plan must prove that the business will make

money (not necessarily immediately, but eventually).

F  Use spreadsheets to generate financial forecasts.

F  Always include cash flow projections.

F  Keep your plan “crisp” – between 25 and 40

pages long.

F  Tell the truth – always.

Tips on Preparing a Business Plan

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Presenting the Plan

F  Demonstrate enthusiasm, but don’t be

overemotional.

F  Know your audience thoroughly. F  “Hook” investors quickly with an up- front explanation of the venture, its opportunities, and its benefits to them.

F  Hit the highlights; focus on

the details later.

F  Keep your presentation

simple – 2 or 3 major points.