Commercial Correspondence
Unit 2
Enquiries and Replies
Replies to Enquiries
1. Opening
2. Confirming that you can help
3. ‘Selling’ your product
4. Suggesting alternatives
5. Referring the customer to another place
6. Sending catalogues, price lists, prospectuses,
and samples
7. Arranging demonstrations and visits
8. Closing
2
Opening
Mention your prospective customer’s name in
the salutation
Dear Mr Green, NOT Dear Sir
Thank the writer for his/her enquiry
Mention the date of his/her letter and quote any
other references.
Thank you for your enquiry of 6 June 20__ in
which you asked about/for (asking about/for) …
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Opening
We were pleased to learn from your letter of 10
December that you are impressed with our
selection of …
Thank you for your letter, NJ 1691, which we
received this morning.
I would like to thank you for your enquiry of 10
May 20__, and am pleased to tell you that we
would be able to supply you with the …
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Confirming that you can help
Let the enquirer know early that you can help
with what he/she is asking about.
We have a wide selection of sweaters that will
appeal to the market you specified.
Our factory would have no problem in
producing the 6,000 units you asked for in your
enquiry.
I am pleased to say that we will be able to
supply the transport facilities you require.
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