3/10/2014
20 Tips to Get Your Content Seen on Facebook
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Inbound Marketing
20 Tips to Get Your Content Seen on Facebook
by Ellie Mirman
February 23, 2011 at 8:30 AM
Facebook can be a great channel for spreading
your content to a huge and active audience, but
only if your content gets seen. Posting a video
or a status update doesn't matter if no one sees
it.
Note: this article is based on a presentation I did
for Social Fresh Tampa earlier this week. Check out the slides and resources here.
What is "News Feed Optimization"?
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20 Tips to Get Your Content Seen on Facebook
The news feed is the #1 most visible real estate on Facebook. It is customized to each
user based on their network and their patterns of activity, like which of their friends they
interact with the most. The news feed shows the top posts from a user's network,
filtering out more than 99% of content. So, the question is, how do you make sure your
content makes it into that <1% of content securing real estate in the news feed?
Facebook's Algorithm: EdgeRank
Facebook, unlike the super-secret Google, has shared their algorithm for ranking
content on Facebook and filtering what appears in the news feed. The algorithm
consists of three components:
1. Affinity - the number of times 2 people (or a person and a page) have interacted
2. Weight - the number of times users have interacted (commented, liked) with the
content in question
3. Recency - the time since the content was posted, note that Facebook moves and
changes very quickly, and my news feed, for example, never has content more than 24
hours old.
20 Tips to Get Your Content Seen on Facebook
With the understanding of how Facebook ranks and filters content, what can you do to
make sure your content makes the cut? Here are 20 ideas.
1. Post a variety of content to attract interactions from a higher percentage of
your users, raising your affinity score.
2. Focus on positive and fun content on Facebook. Sex sells.*
3. Talk about Facebook - Facebook is the number one most shareable topic on
Facebook.*
4. Respond to comments that your fans post on your content to increase the
number of interactions per post.
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5. Respond to comments that your fans post on your wall to increase your affinity
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20 Tips to Get Your Content Seen on Facebook
score.
6. Experiment with targeting posts to get a higher feedback score (percentage of
impressions that turn into interactions).
7. Post regularly, but not too frequently (more than once a day) to give each post a
good chance of gaining traction.*
8. Post content outside of main work hours - Facebook users interact more when
they're off the clock.*
9. Include images on blog posts you publish to create a more eye-catching post.
10. Don't forget to write an appealing meta description for any links you post,
because Facebook automatically pulls this in for links.
11. Use share links on your blog articles and landing pages to encourage users to
post your content directly.
12. Integrate landing pages within Facebook to get higher conversion rates -
Facebookers don't like to leave Facebook.
13. Post videos directly instead of links to articles with videos, so users can watch
the video within Facebook.
14. Include links in video descriptions to drive traffic back to your website.
15. To share photos but protect your copyright and get better analytics, use Flickr
integrated with your Facebook account.
16. To share photos for maximum interactions, post photos directly to Facebook .
17. Refrain from using complex language or jargon in your posts for maximum
response.*
18. Ask questions and specifically ask for feedback from your fans.
19. Use Facebook Insights to measure which content performs the best on your
specific page.
20. Encourage user-generated content , including user-created photos, comments,
or links.
*Source: 5 Questions and Answers About Facebook Marketing
For more information about marketing with Facebook, check out our ebook, How to Use
Facebook for Business !
Have other ideas to optimize your content posts on Facebook? Share them in the
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comments below!
3/10/2014
20 Tips to Get Your Content Seen on Facebook
2/23/2011 8:37:13 PM
Dan Tyre
21. Post pictures of cute puppies or your son's enormous watermellon crop last
summer.
Jill Fratianne
2/23/2011 8:42:59 PM
Great Post Ellie, I get asked these questions ALOT from folks looking for help from
HubSpot. Needless to say, I will be passing this around.
Tina Thelen
2/23/2011 8:48:23 PM
Great Article Ellie! I'm always looking for better ways to get more interaction on my
Facebook business fan page. Great tips for helping to achieve that! Thanks again.
Khyati
2/23/2011 8:55:14 PM
Great post! Is there any difference between having a Facebook page that others can
'like' or a group that others can become 'member' or having a page/community where
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Photo Credit: MailChimp®
