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Assessing the effects of perceived quality and perceived value on customer satisfaction

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Assessing the effects of perceived quality and perceived value on customer satisfaction

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The method results confirm that perceived value contributes a stronger influence on customer satisfaction than perceived quality does. Chemical market tends to put perceived value as a priority as long as the product quality meets the standard parameter. Perceived quality is reflected more by service while there is less point of differentiation on tangible product. The paper may limit the generalization of the findings, hence the replication in other industries are encouraged.

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