
    oaoa !! "" ## $$
oaoa %&%& '' (( )!)!
$($(**%&%& '' +,+, oo-- ..

/0*/0*..11%y3%y3 44 "" 55
E7a8*E7a8*9:a;<717%91e:%1>9:a;<717%91e:%1>
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Mc tiêu

? Vai trò k s trong công ty?
? C hi cho k s?
? Mâu thun gia b phn Marketing và k thut? Ti sao?

  !" "#$% &'
 %( & %)*'+,%
#$-.
Thi lng
/
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Ni dung
 
0102,34
0156%7%%

51089 &:;9
515& 
51/<'=%*
51>?@%*%@
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oa
/10A$B
/15<3
/1/C$
 !
>106$
>106$
>15?D-E&
>1/F
"#$%&'()*eo"#$%&
'
G10H(*,$B
G15F-e (*,$B
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Tài liu tham kho
-Lê Nguyn Hu: Tóm tt bài ging Marketing (Khoa
QLCN trng HBK Tp HCM)
- Kotler P. and amstrong G., (1996), Nhng Nguyên Lý
Tip Th
- Mc. Carthy et al (1987), Basic Marketing, 9th, Ed., Irwin
- Thành Quân c (2003) Tam @ Quc
- Kotler P., (2003), Marketing Insight from A to Z
- Chris Anderson - Cái uôi dài
(The long tail) Nguyn Hng Quang
- Maomi Klein - No Logo
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