Establishing a scale to assess the factors affecting the competitiveness of tourist destinations, a case study in Hoi An city, Quang Nam province

The competitiveness index of tourist destinations is essential for attracting visitors and adequately addressing their needs. Given that competitiveness is influenced by numerous factors, it is essential to create a scale for assessing these factors. This study developed a scale to evaluate factors affecting competitiveness in Hoi An city, Quang Nam province, a notable tourist destination recognized for the World Cultural Heritage site of Hoi An ancient town.