INTRODUCTION
1. Purpose of study
Countries in the world are in the objective trend of globalization and
international integration. This means that countries will have to compete with each
other to attract the attention of the world to affirm their position of their country in
the international community. Therefore, regardless of whether developed or
developing country, the country must know how other countries in the world see
their countries. That is national image. Positive or negative national image
influences the promotion of trade, tourism or foreign investment of that country.
National image in the mind of the audience may lag behind the reality of that
country if the audience does not receive new accurate information. Therefore,
national image promotion is one of the necessary activities of all countries,
especially developing countries such as Vietnam.
National image promotion is implemented through a variety of means
including the foreign journalism. Advanced sciences and technologies, the spread of
television broadcasting via satellite, internet and the official characteristics allow
the foreign journalism to take the advantage to narrow geographic distance to
provide more up-to-date and effective information than other forms of propaganda.
Foreign journalism makes the world know more about Vietnam including the
achievements of Vietnam in the renewal period, the natural scenery, cultural values,
precious quality of people, history of victory against foreign invaders to attract
more investment, cooperation and tourism in Vietnam. However, the current
situation address the challenge in the development process of foreign journalism.
One of the biggest challenges for the sustainable development of the journalism is
the explosion of information, the development and intense competition of social
media.
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