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TRƯỜNG ĐẠI HỌC VĂN HÓA TP.HCM
KHOA: DU LỊCH
MARKETING DU LỊCH
Thời gian: 45 tiết
YÊU CẦU CHUNG
GIÁO TRÌNH
HỌC TẬP
TỔNG QUAN MÔN HỌC
4
Chương 1: Giới thiệu trưng về
Marketing du lịch
Chương 2: Các chính sách trong
Marketing du lịch
Nội
dung
các
chươn
gChương 3: Hoạt động QH khách hàng
và bán sản phẩm trong Marketing DL
5
Chương 1: Giới thiệu chung về
Marketing du lịch
1
2
3
4
1.1. Định nghĩa về Marketing du lịch
1.2. Quản trị Marketing du lịch
1.3. Định hướng Marketing DL
1.4. Những khác biệt của Marketing du
lịch
5 1.5. Môi trường của Marketing du lịch
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