YOMEDIA
ADSENSE
Bài giảng Quản trị chiến lược - Chapter 1: Busines strategy
Thêm vào BST
Báo xấu
95
lượt xem 4
download
lượt xem 4
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
Bài giảng "Quản trị chiến lược - Chapter 1: Busines strategy" cung cấp cho người học những thông tin cơ bản về môn học quản trị chất lượng, các yêu cầu môn học, phương pháp đánh giá học viên và một số khái niệm cơ bản về quản trị chiến lược. Mời các bạn cùng tham khảo.
AMBIENT/
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
Lưu
Nội dung Text: Bài giảng Quản trị chiến lược - Chapter 1: Busines strategy
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh PrERENCES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh Business Business - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 1. PGS.TS. Lª V¨n T©m, Gi¸o tr×nh Qu¶n trÞ chiÕn l−îc, Nhμ e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyr xuÊt b¶n Thèng - Le Phat Minh@copyright kª - Hμ - PHD student - Lenéi, 2000. Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - LePhat 2. Minh@copyright GS.TS. NguyÔn - PHDThμnh student §é, PGS.TS. - Le Phat NguyÔn- PHD Minh@copyright Ngäc HuyÒn student - Minh@ - Le Phat Gi¸o tr×nh chiÕn l−îc vμ kÕ ho¹ch ph¸t triÓn doanh nghiÖp, Nhμ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright xuÊt b¶n Gi¸o - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co dôc. strategy Minh@copyright e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyr - Le Phat - PHD student 3. PGS.TS. NguyÔn ThÞ- Liªn Le Phat Minh@copyright DiÖp - PHD V¨n - Th.s. Ph¹m student - Le Phat Minh@co Nam, ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ChiÕn ent - Le Phat l−îc vμ chÝnh Minh@copyright s¸ch kinh - PHD student doanh, - Le Phat Nhμ xuÊt Minh@copyright b¶nstudent - PHD Thèng - Lekª - Minh@ Phat 1998. Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 4. GS.TS. Ng« §×nh Giao, M«i tr−êng kinh doanh vμ ®¹o ®øc Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyrig ki h doanh, kinh d h- PHD Le Phat Minh@copyright Nhμstudent xuÊt Ê -b¶n b¶ Gi¸Minh@copyright Gi¸o Le Phat d - 1997. dôc 1997- PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 5.Minh@copyright t - Le Phat Garry D.Smith - PHD-student Danny R.arnold - Le - Bobby -G. Phat Minh@copyright Bzzell, PHD studentchiÕn - Le Phat Minh@ Preliminaries Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop l−îc vμ s¸ch l−îc kinh doanh, Nhμ xuÊt b¶n Thèng kª- 1997. Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 6. Michael A. Hitt - R. Duane ireland - Robert E. Hoskisson, Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyrig Strategic Management, Thomson - Fifth edition. t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 2 Copyright © 2012 - PHD student Le Phat Minh • Business strategy management - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c PrERENCES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh STRATEGY e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh 7. Raymond Alain - Thietart, ChiÕn l−îc doanh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co nghiÖp, Nhμ xuÊt b¶n Thanh niªn - Hμ néi 1999. - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le PhatMinh@copyright 8. PGS.TS.- PHD Lª V¨n studentT©m, TS. - Le Phat Ng« Kim-Thanh, Minh@copyright thiÖn m«i tr−êng kinh doanh cña c¸c doanh nghiÖp nhμ PHD studentHoμn - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Chieán löôïc # Chieán thuaät ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co n−íc s¶n xuÊt hμng tiªu dïng, Nhμ xuÊt b¶n chÝnh trÞ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co quèc gia - Hμ néi, 2002. ent - Le PhatMinh@copyright 9. Ph¹m Lan - PHDAnh, studentQu¶n lý Minh@copyright - Le Phat chiÕn l−îc, -Nhμ xuÊt -b¶n PHD student Le Phat Minh@ Strategy v.s Tactic ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ khoa häc vμ kü thuËt – Hμ néi, 2000. Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 10. 10 John Le Phat Minh@copyright A A.student - PHD Pearce - Le–PhatRichart B.Robinson, B Robinson Minh@copyright Strategic - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Management. Formulation. Implementation and t - Le Phat Minh@copyright control - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 11. David A. AAker – Biªn dÞch: §μo C«ng B×nh – Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Minh §øc Le Phat Minh@copyright - PHD– TriÓn student - Lekhai ChiÕn l−îc- kinh Phat Minh@copyright doanh, PHD student - Le Nhμ Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co xuÊt b¶n trÎ, 1998. t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 3 t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 1
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I.1 What is strategy? I.2 Business strategy concept? - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Derive theories of war ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 1. Wariors 1. Business resources - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Become popular after the world war II. ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 2. Space 2. Market ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 3. Time 3. Chance/ opportunity Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 4. Comparative advantages 4. Comparative advantages Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 5. Victory 5. Growth/ Profit t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 6. Wars Le Phat Minh@copyright 6. Competition - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Enemy # Competitior, Rival # Player # Contestant t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh 3 strategic components of business strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co The statement of ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ “Business strategy concept” - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Resources - Le Phat Minh@copyright - PHD student - LeCompetitive Growth/ Phat Minh@copyright - PHD student - Le Phat Minh@co advantages development ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 2
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. NHÖÕNG KHAÙI NIEÄM e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh 5Ps of Business strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ PLOY - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co (MÖU LÖÔÏC) - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 1.- Target - Le Phat Minh@copyright - PHD student objectives- PHD student - Le Phat Minh@co Le Phat Minh@copyright ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 2. Strategic decisions ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Business 3. Proper strategies PERSPECTIVE PLAN POSITION Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop strategy- PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright 4. Specific plans & implementation (TRIEÅÅN VOÏ Le Phat Minh@copyright NG)student - Le Phat(HOÏ - PHD Minh@copyright (VÒPhat ACH ÑÒNH) - PHD student - Le TRÍ)Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop PATTERN Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co (MOÂ THÖÙC) t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I.3 Policies? - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Policies at high levels : - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 1 Corporate scope 1. Short-term/ long-term ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 2. Consistence ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co High - Le Phat Minh@copyright 3. Minh@copyright - PHD student - Le Phat Long-term & stability - PHD student - Le Phat Minh@co Corporate/ functional - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 4. Commitment student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Middle- PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Policies at low levels: Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 1. Specific Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Low- PHD student - Le Phat Minh@copyright t - Le Phat Minh@copyright 2. Functional - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 3. Detail - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 3
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c BUSINESS TRATEGY e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I.4 Business strategy management? - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Quaûn Trò Kinh Doanh ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Opportunities Threats # - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Business strategy Q aûn Trò Chien Quan Chieán Löôï Löôcc Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop options Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Strength t - Le Phat Minh@copyright - PHD student - Le Weakness Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh The process of business strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co B i Business Company itself environments ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Strategy ent - Le Phat Minh@copyright Implementing - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ development Strategy Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - LeControl/ Phat Minh@copyright - PHD student - Le Phat Minh@cop Social Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Norms/ Values Le Phat Minh@copyright - PHD student Modification - Le Phat Minh@copyright - PHD student - Le Phat Minh@co expectations Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 4
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I. CONCEPTS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh I.5 The requirements of business strategy I.6 The roles of business strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Reach business objectives 1. Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Create the 1. Minh@copyright ent - Le Phat - PHDstrategic directions student - Le Phat Minh@copyright of - PHDgrowth student - Le Phat Minh@ - Le Phat2. Keep company Minh@copyright - PHD studenton- Letrack Phat Minh@copyright - PHD student - Le Phat Minh@co 2. Keep company’s activities on track - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 3. Define clearly target market segmentation and - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Optimize- PHD 3. Minh@copyright business student - Le resources to- PHD getstudent objectives target customers ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Phat Minh@copyright - Le Phat Minh@ 4. Update p the competition p & Business environments Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat 4. Anticipate the changes of business Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 5. Back-up strategies in the worst scenarios environments and strategic solutions Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 6. Optimize Le Phat Minh@copyright - PHDthe business student opportunities - Le Phat Minh@copyright to obtain - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop given objectives and growth Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c II. STRATEGIC PRINCIPLES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh II. STRATEGIC PRINCIPLES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co II.1 Principle p off strength g and weakness - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 2.2 . Principle incip e of Oppo Opportunities t nities and Threats h eats - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co (Achilles) ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 5
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c II. STRATEGIC PRINCIPLES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy II. STRATEGIC PRINCIPLES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co II.3 “3R”Principle - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co II.4 Principle of “development triangle” - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c II. STRATEGIC PRINCIPLES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh III. STRATEGIC LEVELS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co II.5 Principle of Niche market CORPORATE STRATEGY CORPORATE - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 1. LONG-TERM ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ STRATEGY ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co 2. GENERAL - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ STRATEGY OF ent - Le Phat Minh@copyright - PHD student - Le Phat COMPETITIVE Minh@copyright -STRATEGY PHD student - Le Phat Minh@ BUSINESS UNIT Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 1. MARKET Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright BASE- Le Phat Minh@cop - PHD student Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop 2. BUSINESS Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright BASE - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ FUNCTIONAL t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop STRATEGY Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 6
- - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c III. STRATEGIC LEVELS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy III. STRATEGIC LEVELS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co III.1 III 1 Corporate strategy (Chien - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co (Chi á löôï löô c cap á congâ ty)t ) ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ III.2 III 2 Strategy St t off bbusiness i units it ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright(Chieán löôï - PHD c caáp- SBU) student Le Phat Minh@ Long-term - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Strategy - Le Phat Minh@copyright - PHDgoing with student - Le specific -markets Phat Minh@copyright PHD student - LeorPhat Minh@co Corporate scope - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co categories - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Premises for other/ lower strategies Competive strategies ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Implemeting Le Phat Minh@copyright - PHD student -& support Le Phat to the Minh@copyright - PHDcorporate student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ strategy- PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ IV. BUSINESS STRATEGY PLANNING - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c III. STRATEGIC LEVELS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh PROCESS dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh III.3 Functional strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co (Chieán- löôï - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright PHDcstudent chöùc- naê ng) Minh@co Le Phat VISION, - Le Phat Minh@copyright - PHD student MISSION, - Le Phat STATEMENT Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Strategy- PHD Minh@copyright forstudent specific - Le Phat market activities Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ BUSINESS ENVIRONMENT - PHD student - Le Phat Minh@copyrightINTERNAL ASSESSMENT Strategies: Marketing, finance, Human - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@co resource, operations management,… - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ OBJECTIVES ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - LeSTRATEGY SELECTION Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ IMPLEMENTING Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co CONTROL t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 7
- IV. BUSINESS STRATEGY PLANNING - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c PROCESS V. BUSINESS STRATEGY APPROACHES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh V.1 Utilize the core advantage to reach the given targets - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ PLANNED STTRATEGY V.2 Comparative advantages SELECTION - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co STRATEGY IMPLEMENTING - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ V.3 Creativity/ innovation ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop REJECTED t - Le Phat Minh@copyright EMERGING - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ V.4 Competition level: monopoly, oligopoly…. t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright -STRATEGY STRATEGY PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c V. BUSINESS STRATEGY APPROACHES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Strategy gy that is not the one to be synchronized y - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co from plans ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Profit is one of the - Le most important objectives - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Minh@copyright - Le Phat - PHD student Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Restructure Phat corporate/ Minh@copyright - PHD student - Le Phatcompany Minh@copyright to meet - PHD student -the Le Phat Minh@ strategic- PHD Le Phat Minh@copyright requirements. student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Feasible and Flexible Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 8
ADSENSE
CÓ THỂ BẠN MUỐN DOWNLOAD
-
Bài giảng Quản trị chiến lược: Chương 1 - Ts.Lê Thị Thu Thủy
29 p | 
265
| 
52
-
Bài giảng Quản trị chiến lược: Chương 1 - GS.TS Bùi Xuân Phong
14 p | 308
| 52
-
Bài giảng Quản trị chiến lược: Chương 6 - GS.TS Bùi Xuân Phong
76 p | 163
| 25
-
Bài giảng Quản trị chiến lược: Giới thiệu quản trị chiến lược
113 p | 126
| 17
-
Bài giảng Quản trị chiến lược: Bài 1 - TS. Hà Sơn Tùng
30 p | 93
| 17
-
Bài giảng Quản trị chiến lược: Chương 1 - Nguyễn Đình Hòa
18 p | 188
| 13
-
Bài giảng Quản trị chiến lược: Chương 1 - PGS. TS. Nguyễn Hải Quang
24 p | 38
| 11
-
Bài giảng Quản trị chiến lược - Bài 1: Đại cương về quản trị chiến lược
20 p | 81
| 9
-
Bài giảng Quản trị chiến lược: Chương 1 - Tổng quan chiến lược và quản trị chiến lược
25 p | 22
| 8
-
Bài giảng Quản trị chiến lược - Chương 1: Tổng quan về quản trị chiến lược hướng tới phát triển chiến lược kinh doanh của doanh nghiệp
28 p | 39
| 7
-
Bài giảng Quản trị chiến lược: Nội dung 1 - PGS. TS. Nguyễn Khắc Hoàn
21 p | 11
| 6
-
Bài giảng Quản trị chiến lược: Nội dung 2 - PGS. TS. Nguyễn Khắc Hoàn
72 p | 12
| 6
-
Bài giảng Quản trị chiến lược: Nội dung 3 - PGS. TS. Nguyễn Khắc Hoàn
39 p | 17
| 6
-
Bài giảng Quản trị chiến lược: Chương 1 - Nguyễn Thế Hùng
44 p | 7
| 6
-
Bài giảng Quản trị chiến lược: Chương 2 - Nguyễn Thế Hùng
57 p | 6
| 6
-
Bài giảng Quản trị chiến lược: Chương 5 - Nguyễn Thế Hùng
25 p | 8
| 6
-
Bài giảng Quản trị chiến lược: Chương 3 - Nguyễn Thế Hùng
74 p | 11
| 6
-
Bài giảng Quản trị chiến lược: Chương 4 - Nguyễn Thế Hùng
83 p | 10
| 6
Thêm tài liệu vào bộ sưu tập có sẵn:
Báo xấu
LAVA
AANETWORK
TRỢ GIÚP
HỖ TRỢ KHÁCH HÀNG
Theo dõi chúng tôi
Chịu trách nhiệm nội dung:
Nguyễn Công Hà - Giám đốc Công ty TNHH TÀI LIỆU TRỰC TUYẾN VI NA
LIÊN HỆ
Địa chỉ: P402, 54A Nơ Trang Long, Phường 14, Q.Bình Thạnh, TP.HCM
Hotline: 093 303 0098
Email: support@tailieu.vn
Giấy phép Mạng Xã Hội số: 670/GP-BTTTT cấp ngày 30/11/2015 Copyright © 2022-2032 TaiLieu.VN. All rights reserved.
