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Business
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Business
strategy
Copyright © 2012 - PHD student Le Phat Minh • Business strategy management
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Preliminaries
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PrERENCES
1. PGS.TS. Lª V¨n T©m, Gi¸o tr×nh Qu¶n trÞ chiÕn l−îc, Nhμ
xuÊt b¶n Thèng kª - Hμ néi, 2000.
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2. GS.TS. NguyÔn Thμnh §é, PGS.TS. NguyÔn Ngäc HuyÒn -
Gi¸o tr×nh chiÕn l−îc vμ kÕ ho¹ch ph¸t triÓn doanh nghiÖp, Nhμ
xuÊt b¶n Gi¸o dôc.
3. PGS.TS. NguyÔn ThÞ Liªn DiÖp - Th.s. Ph¹m V¨n Nam,
ChiÕn l−îc vμ chÝnhs¸chkinhdoanh, Nhμ xuÊt b¶n Thèng kª -
1998.
4. GS.TS. Ng« §×nh Giao, M«i tr−êng kinh doanh vμ ®¹o ®øc
ki h
dh
Nh
μ
Ê
b¶
Gi¸
d
1997
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2
ki
n
h
d
oan
h
,
Nh
μ
xu
Êt
b¶
n
Gi¸
o
d
ôc -
1997
.
5. Garry D.Smith - Danny R.arnold - Bobby G. Bzzell, chiÕn
l−îc vμ s¸ch l−îc kinh doanh, Nhμ xuÊt b¶n Thèng kª- 1997.
6. Michael A. Hitt - R. Duane ireland - Robert E. Hoskisson,
Strategic Management, Thomson - Fifth edition.
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PrERENCES
7. Raymond Alain - Thietart, ChiÕn l−îc doanh
nghiÖp, Nhμ xuÊt b¶n Thanh niªn - Hμ néi 1999.
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8. PGS.TS. Lª V¨n T©m, TS. Ng« Kim Thanh, Hoμn
thiÖn m«i tr−êng kinh doanh cña c¸c doanh nghiÖp nhμ
n−íc s¶n xuÊt hμng tiªu dïng, Nhμ xuÊt b¶n chÝnh trÞ
quèc gia - Hμ néi, 2002.
9. Ph¹m Lan Anh, Qu¶n lý chiÕn l−îc, Nhμ xuÊt b¶n
khoa häc vμ kü thuËt – Hμ néi, 2000.
10 John A Pearce
Richart B Robinson Strategic
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3
10
.
John
A
.
Pearce
–
Richart
B
.
Robinson
,
Strategic
Management. Formulation. Implementation and
control
11. David A. AAker – Biªn dÞch: §μo C«ng B×nh –
Minh §øc – TriÓn khai ChiÕn l−îc kinh doanh, Nhμ
xuÊt b¶n trÎ, 1998.
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STRATEGY
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Chieán löôïc # Chieán thuaät
Strategy v.s Tactic
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I. CONCEPTS
I.1 What is strategy?
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Derive theories of war
Become popular after the world war II.
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I. CONCEPTS
I.2 Business strategy concept?
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1. Wariors
2. Space
3. Time
4
.
Co
m
pa
r
at
i
ve
adva
n
tages
1. Business resources
2. Market
3. Chance/ opportunity
4
.
Co
m
pa
r
at
i
ve
adva
n
tages
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4.
Comparative
advantages
5. Victory
6. Wars
4.
Comparative
advantages
5. Growth/ Profit
6. Competition
Enemy # Competitior, Rival # Player # Contestant
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I. CONCEPTS
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The statement of
“Business strategy concept”
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I. CONCEPTS
3 strategic components of business strategy
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Resources Competitive
advantages
Growth/
development
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5Ps of Business strategy
I. CONCEPTS
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PLAN
PLOY
(MÖU LÖÔÏC)
POSITION
(VÒ TRÍ)
PERSPECTIVE
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(HOÏACH ÑÒNH)
PATTERN
(MOÂ THÖÙC)
(VÒ
TRÍ)
(TRIE
Å
N VOÏNG)
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I. NHÖÕNG KHAÙI NIEÄM
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Business
strategy
1. Target objectives
2. Strategic decisions
3. Proper strategies
4. Specific plans & implementation
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I.3 Policies?
I. CONCEPTS
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Short-term/ long-term
Corporate/ functional
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Policies at high levels :
1
Corporate scope
I. CONCEPTS
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High
Middle
1
.
Corporate
scope
2. Consistence
3. Long-term & stability
4. Commitment
Policies at low levels:
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Low
1. Specific
2. Functional
3. Detail
4
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BUSINESS TRATEGY
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Quaûn Trò Kinh Doanh
#
Qa
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Trò
Chie
á
n
Löôc
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Q
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an
Trò
Chien
Löô
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I.4 Business strategy management?
I. CONCEPTS
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Opportunities Threats
Business
strategy
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Strength Weakness options
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The process of business strategy
I. CONCEPTS
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e
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Strategy
development Implementing
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t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@
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Control/
Modification
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I. CONCEPTS
Bi
e
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Company itself
B
us
i
ness
environments
Strategy
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Norms/ Values Social
expectations
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I. CONCEPTS
I.5 The requirements of business strategy
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1. Reach business objectives
2. Keep company on track
3. Define clearly target market segmentation and
target customers
4. U
p
date the com
p
etition & Business environments
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5. Back-up strategies in the worst scenarios
6. Optimize the business opportunities to obtain
given objectives and growth
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I. CONCEPTS
I.6 The roles of business strategy
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1. Create the strategic directions of growth
2. Keep company’s activities on track
3. Optimize business resources to get objectives
4. Anticipate the changes of business
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environments and strategic solutions
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II. STRATEGIC PRINCIPLES
I
I.1 Princi
p
le o
f
stren
g
th and weakness
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pf g
(Achilles)
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II. STRATEGIC PRINCIPLES
2.
2 Pr
incip
l
e
of
Oppo
r
t
u
nities
and
T
h
r
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.incipeof
Oppo t nities
and h eats
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